One reason the sample you posted doesn't look like the garbage from the '60s is that it's not. It's Poster Bodoni, which Myfonts credits with being designed by Chauncey Griffith in 1929. The similar Ultra Bodoni is credited by Mac McGrew to Morris Benton in 1928.

Not a match but similar, it might be Pistilli.
http://www.roostertypes.com/view_fullfont.asp?catalogid=317242&issingle=yes

Tim

Got to www.bleisetzer.de
Look for the field "Stichwortsuche:" in the left column.
Type in: "Erstguß 196" (sorry for the ß)

These fonts will be listed:
Schriftensammlung
- Gruppe VI - Serifenlose Linear-Antiqua - Folio-Grotesk breitfett

- Gruppe VI - Serifenlose Linear-Antiqua - Headline

- Gruppe IV - Klassizistische Antiqua - Madison-Kursiv

- Gruppe IV - Klassizistische Antiqua - Madison-Antiqua mager

- Gruppe IV - Klassizistische Antiqua - Madison-Antiqua halbfett

- Gruppe VI - Serifenlose Linear-Antiqua - Folio-Grotesk schmalhalbfett

- Gruppe III - Barock-Antiqua - Times halbfett

- Gruppe III - Barock-Antiqua - Times normal

- Gruppe III - Barock-Antiqua - Life fett

- Gruppe III - Barock-Antiqua - Life mager

- Gruppe VIII - Schreibschriften - Daphne

- Gruppe VIII - Schreibschriften - Typo-Skript

- Gruppe VIII - Schreibschriften - Compliment

- Gruppe VIII - Schreibschriften - Elegance

- Gruppe VIII - Schreibschriften - Privat

- Gruppe VIII - Schreibschriften - Jaguar

- Gruppe VII - Antiqua-Varianten - Diplomat

Georg

Try to buy some old letraset, there you can find some amazing display fonts for exemple :

Neil bold
Normandia bold

Yeah, you gotta remember that the Sixties reintroduced a lot of styles that were popular in the late 1800s, primarily Art Nouveau. Look at Alphonse Mucha's illustrations of women with long, flowy hair wearing garlands and surrounded by flowers, and you'll see the similarities. Except in the 60s they bumped up the chroma of all their colors about 1000% so that everything vibrated... And Bodoni and Didot are contemporaries of Napoleon.

I'd love to see the old beautiful types make a comeback, but it may be a while yet before they come back around. It reminds me of what my late grandfather said: "You keep that tie long enough and it'll come back in style!"

“You keep that tie long enough and it’ll come back in style!”

I have some of those ties still :-)

ChrisL

You have to remember that during the 60s, development time for a typeface was quite long. Nothing like the quick stuff done today. Most type used in the 60s was much older. You had the Bodonis, Clarendons, Cooper, and a big dose of AG in Europe as well.

ChrisL

These numerals have been digitized in the font Carousel.

See also:
Annlie
Cabernet
Normande
Thorowgood
Falstaff in Blueprint
More ball terminals
ITC Firenze

You say 60s type? You must mean Helvetica. :-)

BTW your scan is very handsome. Could you
please describe your equipment and method?

hhp