Typophile

(x) Hollister Drift logo narrow gothic - Alternate Gothic No. 2 {Lex}

Darrin

Hello everyone...

I have been trying to figure this one out on my own for a while, but I don't know nearly as much as those of you... perhaps you can help me ID this one, it's Hollister's main brand typeface, best seen on the bottles, bags, and boxes. Variations of it are used on the website.

Thank you in advance for looking. It's my first post to this board...

Darrin

Looks like Alternate Gothic 2.

- Lex

What would say is the difference between that and Koehler Sans JNL?

http://www.myfonts.com/fonts/jnlevine/koehler-sans/

There are a lot of differences - note the straight sides on the 'O' (and 'D' and 'C' and 'G' etc.) in Alternate Gothic, whereas they are curved in Koehler. The letterforms in Koehler are a little more crudely drawn (intentionally so) while the forms in Alternate Gothic are more regular. Koehler seems to have a little bit of contrast, but Alternate Gothic has none. The terminals of Koehler are cut at a greater angle than those of Alternate Gothic...

- Lex

Yes. Upon close inspection I see you are absolutely right. I was looking for those differences while you replied.

Thank you so much -- I never expected to find out so quickly! I greatly appreciate your help.

Cheers,

Darrin

Glad to help :)

- Lex

Btw. you can get EF Alternate Gothic #2 free from Elsner+Flake.

Double post, sorry.

Captured from web.archive.org on 17 Jan 2013. view this capture