Yes the risks of developing a typeface compared to the viability of your company hinged on developing new cell processor chips and blu ray. Staggering.

I have to admit, I’d rather have your company’s machine under my plasma screen than Sony’s. I always thought the PS2 was ugly, and until this story started making the rounds I had no clue what, if anything, was behind the PS3 design. It amazes me how clueless Sony is about design.

Sony, in general, has been clueless for some time it seems.

Brian Ashcraft, writer from Kotaku posted this where he says that his child saw some Spider-Man posters and kept saying “PLAYSTATION 3”. I forget how old his son is, but pretty young I think. Interesting to think of children making such subconscious typographic connections.

>Interesting to think of children making such subconscious typographic connections.

Do you think these are really subconscious? When my daughter was one and a half probably half of her vocabulary was brand names, and she could certainly recognize logos well before she could read. She often made this type of ’mistake’ where a sign used, say, a Starbucks or Disney style font to advertise something else.

In your daughter’s case, it’s probably brain-washing at home. ;-)

“and she could certainly recognize logos well before she could read”

It’s amazingly scary. You really don’t quite absorb how pervasive advertising in our culture is until you have a child. Our 5 year old was pointing out brand names almost as soon as they started talking.

When he was 3 we were at a gas station and he started saying “Hey! I’ve been there!”. Took me a while to figure out what he was referring to. Turns out he had seen a 2” Lienenkugel logo at the bottom of a poster on the wall and had remembered the brewery tour he had gone on with Grandpa.

I remember one time on a trip to New York, when daughter was a year and a half. Cab pulled up next to a Budweiser truck and she starts pointing and saying “Bud, Bud, Bud” it took a while to realize she was pointing the eagle on the logo and was trying to say “bird”.

It’s true that even 4 year old’s can recognize logos. It will definately has some sort of effects on them later on. Causing them to judge art based on what they have seen before previously.

Do you think these are really subconscious?

Maybe that wasn’t the right term, but I was referring to how automatically the association occurs within the child’s mind.