Looks like Palatino and Gill Sans

yes to palatino, but the sans is more like a cross between kabel and futura, the sloped finishes to the L, and the straight stroke on the upper case R says no to Gill Sans

Need a better pic to verify the sans.

Given that they used Palatino for the logotype I’d say Gill is a good match.

[EDIT: And by match I meant educated guess.]

It can’t be Kabel because the W in this weight has its legs crossed. And the R has just enough of a bump in the leg and the Z has sharp joins to make me say Gill as well.

just to clarify, i didn’t say it was either kabel or futura, just that it was nearer to them than gill, it can’t be gill, the ’S’ is wrong, and there are definitely ’kabel-style’ slants to the ends of some of the letters

but, a visit to their site reveals that it is MEANT to be gill sans

http://www.desede.ch/desede/pdf/deSede_logo.tif

*brett shuffles off into the distance, a victim of light-trickery and/or poor sign-cutting*

Thanks, I think that logo looks so nice.
Do you think it looks good because is a classic, even though
it was designed a long time ago?
Does it look “fresh” according to you or not?

patty

No offense - but I’m not sure Palatino is capable of looking “fresh”. Nor Gill Sans. It’s not a bad logo but I don’t see anything distinctive about it at all. I’m not sure I’d even call it a logo...

The Palatino “S” looks as if it is falling backwards. This does not look like a logo to me. It seems more like just a simple sign on a store.

ChrisL

i agree with pattyfab and dezcom... they make some lovely furniture though :-)

Thanks so much, is good to hear other opinions (the s really looks like falling backwards, like the e in Rotis looks like is falling also). I guess is looking at the details that help to sharpen the typographic eye.

Thanks

patty