Hi everyone. I joined Typophile awhile back, but I've been inactive lately. I apologize for that. I have a project that I'm having a little trouble deciding on a font.
My brother needs a business card. It's not much. Says we will do something nicer with a bigger budget down the line, but it's looking like this will be a 1 or 2 color, 1 sided card. He is not a business. Just himself. And since he doesnt have a logo I was going to do strictly typography. No time for a logo. He wants to send this to the printer MONDAY! (Yeah, I know.)
So, really I just want to choose the right font. His work: home repair, remodeling, and maintenance. Carpentry. Flooring (wood, tile, laminate), Handyman services, appliance installation and repair (my dad is his sub on that end of the work).
He has been doing work like this for years. Mostly on through word of mouth. He wants a card to bring in new business.
Some keywords he has mentioned to me: trust, loyalty, craftsmanship, customer satisfaction, professionalism.
Any ideas? Sans, Serif, Demi? I can justify most of the choices. But I have minimal fonts to use here at home. I'll have to purchase a fairly affordable one or find a free one that could work.