Typophile

Unorthadox Ad or Cowboy Banker?

Si_Daniels

You may have seen this story featuring a bad font choice...

http://news.bostonherald.com/localRegional/view.bg?articleid=183275

Labbe said the small Freeport, Maine, agency that prepared the ad, Marketing Angel, pitched the concept as a banker from the Wild West. Calls to the agency were not returned.

...reminds me somewhat of a scene from Blazing Saddles.

Perhaps it’s because I’m an outsider, but I find many Credit Union ads racially offensive - maybe because they push the fact that they the “for locals run by locals” - unlike real banks.

Si

Captured from web.archive.org on 7 Oct 2008. view this capture