Life Is Good — a link for you.

Hand rendered I reckon. Both the lowercase o's and i's are different. Unless it's a type that's been tinkered with.

I'm pretty sure it's a font and I've seen it before but am drawing a blank right now.

I agree it's hand rendered. I posted this a few weeks back but with no great leads. I have to recreate this.

Consider FF Providence Roman or something from this list of hand lettered serifs.

recreate the Bob's your uncle part which i'm pretty sure is a font. Notice the lowercase "o". The incosistencies come in with the "r"in relation to the "n"

This topic has been discussed at our 'cousin' group of WTF Forum, over at MyFonts. They concluded that it was 'not a font' on the shirts (supposedly based on a statement from L.I.G. folks). However, I think the site that Conor linked shows that a similar styled font was generated to make the site captions.

I have no doubt it would be proprietary, since that is a big part of their brand 'look'.

- Mike Yanega