What the designer did to that E is just tragic.
I think that it's because movie posters (and other promotional materials) have gone from being beautifully illustrated designs to quicky Photochops. If you want to make a Photochop look elegant, tossing Trajan on top is a logical (note I said logical, not good) way to go and doesn't require any real effort.
It might also be because Spielberg keeps using Trajan, and a lot of people in Hollywood will try anything to be cool like Spielberg, and since they can't make a movie like him...
I even have a font of it:
http://www.themicrofoundry.com/ss_trajic.html
hhp
Multi-million-dollar budgets not only to produce a film but to merchandise and advertise it nationally, and they can't buy one lousy display font. How many other nice display caps are there for similar "classy" applications?
Waters Titling (recently used in ads for The Lady In The Swimming Pool)
Pontif
Cresci
Pietra
Throhand
Requiem
Mantinia
Michelangelo
Vendome
Perpetua
Aeneas
For starters.....
Having worked briefly, ever so briefly, in a firm that designed only Hollywood movie posters... I can say, yes, these people do not stray from Trajan. It was annoying as hell. Setting beautiful type never cut it. It looked boring to them. They wanted filters, bevels, drop shadows, and textures. It had to 'pop'. The most common reason for using Trajan: This movie needs to feel like Oscar material.
Going back to that Requiem title, how many people are going to look at it and think,"is there something wierd about this? I can't put my finger on it." I think that the Trajan capitals have been ingrained into Western civilization to the point that even non-typophiles can sense when something is wrong about the E's.
I mean, what ancient Roman tool could chisel perfectly rounded ends? They look like amputated nubs.
Captured from commoncrawl.org on 26 Apr 2015. original URL