I like 12, but I would split the pill between "bike" and "RX", and increase the contrast between the 2 reds. The outline should probably be the darker red.

I agree with splitting the pill between bike and Rx but it creates some spacing issues. the center of the pill has to be moved too much.

You don't have to centre the text within the pill - try option 3 from your last post but make the right side of the pill a little wider (not too wide or else you get a sausage!) Even if the line isn't in the exact centre of the pill, it'll probably look OK optically. Or maybe not.

- Lex

You can bring the right edge of the pill in, closer to "RX" on all these. There is too much air there. Also, maybe break the 2 reds with a white line as well? Of these 3, I think 1 is the closest.

I wonder if there's a way to incorporate a bike into the logo.

- Lex

Brought the right side of the pill in and put in the white line as well. I'm thinking maybe of using a less vertical "Rx" in order to take up more space and balance out the spacing.

Allright, I'm stripping this thing down to resolve the spacing issues. If I create a thicker outline of the pill I reduce the space for the "Rx" to occupy. What do you think? thanks for the help.

These are looking very nice. I like the first two better than the last two - the weight of the outline matches the weight of the text better.

Other than the colour, what is the difference between the first two? Is there something subtle that I'm missing?

- Lex

Just the color is different. Would you stick with the same type for "Rx" or something with more width to it?