Although I'm a designer, I figure that you guys here may have more experience with type and I'd like to ask for your opinion and advice for choosing a font for a project.
So, here I go: I need a nice typeface for a identity for a Church of England parish in London, which also includes separate community projects etc.
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My thoughts so far:
* type should have a modern feel
* needs to work in all sorts of contexts: from births, over parties, to funerals
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The typeface should lend itself to work well in all sorts of applications, for example:
* stationary, brochures and leaflets
* signage
* type-based posters that make an impact
* projector display, e.g song lyric displays and presentations
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Other requirements/restrictions:
* We're on a budget! So low price is a key. The font would be used on about 4 machines.
* Should possibly be OpenType (use on Mac and PC)
* The name of the organisation is
Parish of St Mary Magdalene and St David's Churches.
I am concerned of the two 'M's and a lower case 'g' to look pleasant. I wonder whether it might be nice to have the 'g' as 2 storey.
I think that a sans serif typeface would be the way to go, as I definitely want to get away from the traditional feel of church. At the same time there should be a certain feeling of respect -- so nothing weird.
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I have done some searching and have come up with a list that I feel is possible in terms of budget and style.
Could you please advice and put some reason with your recommendation? That would be really nice. Suggestions for anything amazingly fitting that I've overlooked are welcome -- otherwise please work from the list.
As a general question: How strongly do you feel about using a serif typeface alongside the main type, e.g. for headings...?
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Delicious
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Family (7) FREE
Would anything really make me choose this apart from the price?
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Alber
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Family (8) for $210
I'm wondering whether these would be a bit too condensed for general use. Hmm.... Looks quite nice though.
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Depot
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Family (8) for $210
The more I look at it the more I like it. Only that it doesn't have a nice double storey lower case 'g'.
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Priva Pro
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Family (8) $160
Cheaper than the previous two, I guess because it does not include old style figures -- but still nice. Somehow I feel that this has a more churchy character than the previous two, but then again somehow it feels like a commercial company having recently done a re-branding, or am I wrong?
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Credo
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Family (6) for $170
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Aaux
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Aaux Pro A (12) + Black $98
I guess the price is good. It's also nice that there are a lot of options to get more of the family, or even the Aaux Office family if there a bit more sophisticated job came up. But somehow I feel maybe there is a bit too much character in the font.
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ApexNew
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Familly (14) for $249.00
Quite nice, just a bit higher cost. Nice to have the extreme wheights, but not essential, I guess.
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Myriad
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Family (10) for $229
A good and save option maybe. But quite pricy in comparison, right?
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MANY THANKS FOR YOUR INPUT
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