I like the mirror-image "W"s myself: it's not fiddly or funky, that's for sure.

(And there's nothing wrong with that whatsoever....)

Linda

Yea, that's what I mean. I don't see the mirror image! Can you draw some arrows or something!

Tilt your head 90 deg to the left. Voila!

is the mirror-image «W» you're looking for?

The worst part isn't the mark the letter spacing with the WAC is awuful

Linda, I drew the answer by the time you explained it. ;^)

Hmm now that it has been explained, I still don't care for it! Unless you have been in a car accident, you won't be tilting your head 90 degrees. And the green seems random. Oh well! I kinda see what they were going for now. Thanks!

Dan, you're absolutely right. The font doesn't do much for me anyway, but that letterspacing doesn't help. Especially because it *is* kind of a kewl logo....

Whatever works, Andre! ;-)

L.

Hmm, that's odd, Kim, because I quite like how the extensions of the lines to the right works -- reminds me of an oscilloscope tuning in different frequencies. The green bits come into play where the various frequency patterns overlap.

Really subtle, actually.

I don't think that is a real Caps and Small Caps font the W looks huge

:-) And what's with that huge space between the logo and the company name!

Y'know what it almost looks like? Someone set the type properly, inserted the logo with a monster space around, and the type was pushed over to make the room.

Geez....

To me the logo contains hidden eyes - the kind that the company will use to "Watch-over-ya" investments.

Cheers, Si

Yea I guess my problem is I look at it and think "aquatics" and not "banking."

This reminds me of the time I followed a FedEx truck around until I finally spotted the "arrow" people we talking about in my design class.

>Yea I guess my problem is I look at it and think “aquatics” and not “banking.”

There's a concept of "above water" and "under water" investments. I've heard the phrase uttered... "my stock options are so far under water I've traded my glass bottom boat for a submarine"

To me the logo contains hidden eyes - the kind that the company will use to “Watch-over-ya” investments.

argh! And here I thought we'd finally get through a topic without a bad pun! ;-)

L.

At a guess, and trying to offer something positive, the company may have brand values that are best represented by a water visual...flexible, adaptable, forward thinking, etc. That said, I think there's potential for some aesthetic refinement.

That isn't how it's pronounced, though. They don't watch over you... they walk over you.

Maybe - video clip here...

http://www.wachovia.com/inside/page/0,,134_308_1160_3293,00.html

...clearly it's "Wok-over-ya" - inspired by stir-fried east asian food. ;-)

Brand "facts" here...

http://www.wachovia.com/inside/page/0,,134_308_1160_3292,00.html

After reading that "Brand Facts" babble, I am convinced that the first interpretation, "it's just a bunch of wavy lines," is the correct one.

Correct cerulean :)

Wikipedia notes the origin of the coporation's name as "is the Latin form of the German name Wachau. When Moravian settlers arrived in Bethabara, North Carolina in 1753, they gave this name to the land they acquired, because it resembled a valley along the Danube River called Die Wachau. The area formerly known as Wachovia now makes up most of Forsyth County and the largest city is now Winston-Salem."

Seems like the logo is pretty literal. Wavy lines = water. Type = old 18 or 19 century engravers roman. Makes a plain old thud on the page or screen. Easily recognized & processed, then just as easily forgotten, I think.

"And here I thought we’d finally get through a topic without a bad pun!"

In your dreams girl! :-)

ChrisL

I have always hated that logo. I also think the name is terrible for a bank - it says nothing about 'bank' or 'money' to me. Plus they are cropping up uselessly on every street corner now.

On the same topic, has anybody else been blitzed by the WaMu campaign? Another marketing misfire, it sounds like babytalk, not someone I trust with my money.