Typophile

Fuller Paints

Dana Chen

Hello,

I'm stumped. Does anyone know what font this is? I don't think it's a custom. This is from the 30s, possibly 20s. Thank you in advance.

Lex Kominek

I believe that most packaging design from that period was in fact custom.

Nick's Fonts has some similar styles in the Deco section, and so does Harold's Fonts' Deco section.

- Lex

Bald Condensed

Lex is very likely to be correct. In those days it was more economic and far easier to have a professional letterer/calligrapher do the type.

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