What about using the plus sign as a camera cross-hairs, like on one of the "oh"s?

hhp

Gosh

Hrant that would be a good idea, and Charleston Heston would indorse it especially if you had a deer image behind the cross hairs.

Would you use the +F as a gestalt? It may suggest F+, as in failing plus. I like your approach though.

Thanks for your comments. I won't use F+ as a gestalt, the +FOTO will be always as one. I will use the (+) as the gestalt.

About the bottom corners, you are right, I did this so fast as the idea was good that I really need to put the stuff on illustrator. I think Daniel is correct on the cross hairs... I have to think anf try a bit more.

I love that logo. Simply I love it. the + may get lost as you pullaway though. I dont know how it'll look on a pen ( Micro size ) or on other color backgrounds. If its pure white it works. ButLittle Gettyimages with a color scheme if your going for a new brand. hmmm... play with it in other colors see how it works other flat colors.

Love the communication though, elegant simple brings addition to photography with a corporate functional voice.

I really like the concept.
I think it is fairly solid.

Hildebrant.

Whoa -- Very nice!

This will be my project for the next 3 months, so I'll pick this ID in a few weeks. Thanks for the feedback