Typophile

Tween girlie font - - any suggestions?

letsgobuffs0 votes

I'm about to start working on a logo for a tween girlie brand (in the Limited Too/Club Libby Lu/Justice for Girls vein). I'm looking for something pretty bold and in your face that would do well on signage, but that isn't so expected. Any suggestions of type I could start with would be much appreciated!

For girls that would look up to Hillary Duff or Avril Lavigne?

Stephanie,
Are you talking about in-store signage directing shoppers to various apparel? I also am having problem visualizing something both girlie and in-your-face. My general thoughts are that it be a bold weight casual font but not too scripty to be used as signage.

ChrisL

Justice for Girls?
That appears to be an NGO, not a clothing line.
Sure, it has a brand, but Copperplate Gothic?!

If you're going for a hand-drawn looking wordmark, why not hand draw it?
You could start with a typeface as a model though, say Typing with Rudolf (from Font Bros) and draw over it, "girlifying" it with curves, tendrils, and general frou-frouishness.

Grenadine too playful?

Here are some maybe faces:

ITC Motter Corpus Std
Bernhard Std Bold Condensed
Spumoni Std
Strumpf Std
Critter Std

ChrisL

My apologies - it's Justice Just For Girls (http://justicejustforgirls.com/)

And, yes - - instore signage, exterior signage. I'm doing a whole brand identity...I'm hoping for something pretty weighty. Maybe a semi-script? Something with lots of style and attitude. Maybe thinking teen, to be aspirational for the younger ones?

Omnes

"Originally conceived as the brand typeface for a national retail chain..."

The italics of the heavier weights are playful, while the lighter weights could handle the nitty gritty details like prices and catalog copy.

Dress it up a little bit with Coquette. Maybe not bold enough.

Omnes would be a lot of fun. The face has more character than any other rounded sans that I know of.

Asphalt is very bold and it is playful. It plays well with Cafeteria too.

I should've gone with my instinct and posted Coquette as TypeGirl herself seems to agree. :-D

we did a similar job for a UK teen mag but the brief was round soft casual.. like..com.... no..

http://www.daltonmaag.com/browse/custom/clients/sneak

but I think your going for a younger market. but Paris in 'That's Hot' is a bit in your face.

Softy girly or condensed hard newspaper headlines in the Akzidenz Grot style?

Thanks so much everyone! I appreciate your suggestions!

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