That looks like something from a boutique ;-)
I don’t know if you’ve noticed, but the “inner upper curve” of the f is not entirely aligned with the right vertical line of the compounding box (I hope you know what I’m talking about). Anyway, just check the upper side of the f where it meets the box, you’ll see what I’m talking about.

yeah the whole thing is still a bit wobbly =)
and yes it is a boutique...it’s called ’kate fearnley female boutique’, so does that mean I did well!!! =))
or was that rather sarcastic? =))

tnx for the reply...I’m just working on tweaking the whole thing a bit...I feel also that the white (red) space is not really in balance...

I was not being sarcastic, just pointing out that you succeeded in your attempt & that it fits women’s clothing perfectly.

I love the mark. I’m not sure if the type fits it though. I’d like to see something hand-lettered and scripty, almost like a signature (but readable).

- Lex

changed things around a bit and tried in some different colours. Just wondering if I’m going in a better direction...

tnx a lot! =)

btw. the blingbling version was just for fun whilst working on something else.

In your newer versions, I read the ’f’ as a ’y’. I prefer your original rendering.

- Lex

I don’t know which is the first post, but from Lex’s comment I am assuming logo3 is the original and in terms of the monogram the most successful in terms of reading kf. It does need some refining, if you moved the f slightly to the right to take advantage of the more horizontal section of the k to make the f’s crossbar which would also remove the nick from the red box. The bauhaus style is not really sympathetic to the logo and seems a bit of an afterthought, as Lex suggests you could try a script or you could go for a very simple thin sans (very fashion industry), Univers or Eurostile kind of feel maybe. I think your mark would look good as an emboss on that deep red. Is the bling version intended to be a die-cut which would be tricky even with laser but could look good too?
Tim

I like the one without the box. It has a very nice feel. I think the box is too overpowering. The type isn’t working.

I’ve added a updated version..still with the later design though. Added universe ultra light (anything bolder would take over the whole of the logo). Aligned the ’kate fearnley’ with the left side of the k to the right side. I’ve also been sketching the first logo loads of times now to make it look more like a handwritten autograph, but my drawing capabilities are pretty bad =) Not sure about the line around though, but otherwise it feels a bit like everything is too empty. I’m still gonna try and create a more handwritten version, though it will take a bit of time, but that was my initial idea.

Just a couple of versions of the first logo (logo3). I’m starting to feel like I’m getting a bit stuck on one thing though at the moment..I like the concept, but I don’t really know what to do with it anymore..I think I should just go back to drawing a bit to see if that could change things a bit more drastic. I could also send some off to my teacher, perhaps she has some more feedback on it as well.

The middle one at the top (which resembles your original design most) is still my favourite.
I’ve seen this kind of thing happen a lot (& I’ve experienced it myself); very often the first idea really proves to be the best. Go with your initial instincts!

The middle top curving letters is also my favourite; but not the placement of the name. If it’s a clothing store and she ever wants to embroider the thin font will be a problem, as well at small sizes.

I liked the way the characters were integrated in the square in your first post’s logo3. I mean the bottom and top of the F. Althoug the top of the F doesnt align properly. I would take that one, to be honest, and put the name under it in a bit more geometrical typeface. Like Futura Light or something, and then maybe set in all caps.
Just to contrast with the icon, which would complement both the icon and the type.

But have you considered what happens if you scale the design to very small sizes? And what about embroidering the very thin lines?

#2 works all the others look like kr not kf. Make it ! pixel thicker, its to delicate