I think the underlying idea is good. But there's no way something rendered in this way will come out right under enough circumstances.

hhp

What's the company called? Can you give an explanation for what you've done so far? As is, I don't know about that color.

I can make up an underlying idea here, something like the serif glyph projects the image of the company and the double-pixel font shadow describes their work, but it seems a bit trite to me. What are your thoughts?

The idea was simply that of a real 'h' casting a digital shadow. I'm not sure about the color either, but the budget is very tight and I only have 7 standard colors to work with. This color is pantone process cyan. I was also considering PMS 021 (standard AWT orange). The smallest the logo will appear in print will be on business cards. I have considered stroking the individual 'pixels' in order to better define them at small sizes or for on screen use.
Thank you for your input

Nice idea, but it won't work in pure 1-bit b/w, I'm afaraid and you'll never be able to go smaller than the size above. Other than that, neat analog>digital analogy and a solid look. I like it. Don't do it in Orange, though... it's the most overused web-comapny colour of them all :-D.

I think the idea is plenty strong, just needs tweeking. I think the biggest reproduction problems (when it gets printed on my ghetto laser printer or faxed, etc) is going to be the fade in the shadow and the lines making the pixels. I might explore ways to say "pixelated" without the grid. I also thing the angle alone gives it the shadow flavor, no need to fade it out.

However, having said that, there is no reason to not have two versions, as long as you can stress their applications correctly in the standards manual.

Good luck, it's looking good.

Aaron

oh dear, server looked slow... lesson learned.

duplicate

number 3, boy I sure was in it to win it.

duplicate 4

duplicate 5

I think I'm not cut out for this internet thing. Sorry about that.

aaron

>number 3, boy I sure was in it to win it.

Hilarious, Aaron. I'm glad you went with the sense of humor approach.

I'm not feeling this identity at all. The serif isn't definitive and the pixel font is too "whuh?". Could you try making the pixel font solid, as in no fade, no horizontal white lines, and no vertical white lines inside? Is that Minion? Not bad, but I don't know.

Can we see an update? And what's the company name?

The company is called "Hannah Web Design."
Here are a few idears:

A. I tried standard teal (PMS 320) instead of process blue
B. Here are a few versions of the logo - i'm not sure if they are consistent enough, however.
C. My next challenge is the logotype to accompany the mark. I want to use something modern looking that suggests the web, but doesn't look too unprofessional or illegible. (4) this one is called D3 electronism.

Again, thanks for the comments/questions/suggestions.

Or another possibility:<br>

stephen,

You have what I'm guessing will be a once-in-a-lifetime
opportunity _ constructing a logo for a company name
whose name is a palindrome.


Otto construction
Radar industries
etc.

In my opinion, what you have currently is too trite. It feels very
"mid 90s web company" vs. "modern web company".

You have a great opportunity here ... i would suggest
playing with the HAN/han forms (sketching or doodling
in a vector app) and see what develops.

bj

oops, now that I actually read the above comments closely,
I see the word trite was already used.

Don't worry, bj. I don't have a copyright on that word like Pat Riley has a copyright on "3-Peat," from the Lakers 80s glory.

Stephen, if only the company was Noitcurtsnoc Construction... (palindrome, guys)

I like the concept a lot, actually (even if it's not incredibly original or whatever). But, it does seem a bit impractical for a logo.

Like bj said, Hannah is a palindrome, so maybe that serif to pixel idea could be used half and half on the name hannah. Or maybe the H on each end could be capped or larger SC, with one serif and one pixel. But then again, you're entering Xerox logo territory again.

It's tough, but there's a lot of potential with the name and the subject matter. Personally, I'd try diggin into the company's personality a bit more, especially since they're small. That may give you something to work with that hasn't been designed 400 billion times already (generic 'digital looking' web company logos).

off-topic, the "Three peat" is not a copyright but a trademark ...
and Riley set up a company to license it called Riles and Co.

back to this, I'd really think you'll discover something distinctive
if you play around with various HAN/han/Han
formations.

Trying to integrate a web icon or pixels to make it
say 'web'

Stephen, I think you'd be better off with a bitmap font and forget the clever drop shadow. Look at the Indie books, lots of good bitmap fonts to choose from. The CitiBank/Travelers logo works because its so simple. KISS rules

I think Daniel Weaver is right. Simpler is often best

Thanks for the tips and suggestions everyone. Fortunately, this project has been put on hold for the time being. I'm going back to the drawing board to see what else I can come up with.

-seh