Typophile

(x) HPs "The Computer is Personal Again" Font - HP PSG (custom, inspired by Jonathan Gray's lettering) {Spire, Stephen}

jasongraphix

This font has been bugging me since I first saw the new HP ads. It feels very Tim Burtonesque, but after looking at the cover of "The Nightmare Before Christmas" that definitely isn't the font. It may have been specially created for the campaign, but I really doubt it. Identifont gave a few comparable fonts, but nothing really close and What the Font didn't really help either. Any ideas?
I zoomed in on the flash to grab this screenshot from:
http://www.hp.com/personalagain/us/en/index.html

The name of the font embedded in the Flash files is HP PSG. I believe this stands for Hewlett-Packard Personal Systems Group; the name likely indicates that the font is custom.

These are somewhat similar (albeit even wackier): Couchlover, Mister Frisky, Uncle Stinky.

I didn't think to check the Flash for an embedded font. Since the personal systems group is all I come up with when searching for PSG within HPs website, I'm guessing you're right about it being custom face. I like it when novelty fonts are readable and this one certainly is more streamlined than the 3 you posted...although who could resist a font with a name like "Uncle Stinky"? Thanks Spire.

For some other,'neater' looking novelty fonts, Fonthead's Danette is casual but legible, even if not so bouncy. Jester from Drewfonts is kinda goofy, and MVB Hotsy Totsy is wacky but clear.

There are others from Bitstream and House, but some are seen rather often, Like House's Randumhouse.

- Mike Yanega

This is a proprietary font created by FontShop for Goodby Silverstein and HP. The typeface was inspired by the lettering of Jonathan Gray (AKA Gray 318).

That's interesting and cool. How did you come by this information?

Those fonts are great Mike! ...and thanks for the lead Stephen. I can now sleep at night. Of course those eerie letterforms will still be dancing around in my dreams. After doing a little more searching for Jonathan Gray and the ad campaign I came across a post about the new ad campaign at canada.com.
From the post:

"Noticed by at least a couple of bloggers, the similarities between the ads and the book covers are no coincidence -- well, almost.

The designer behind the font and the original hand happens to be another Jonathan -- Jonathan Gray, or Gray318, as is his moniker -- who, after being commissioned for both of the New York author's best-selling novels, was asked to do something similar for HP.

"We saw the books Jonathan designed and loved the typography for that," said Nancy Reyes of Goodby Silverstein & Partners, a San Francisco advertising agency contracted by HP.

"We weren't too concerned in terms of it looking similar to the book cover," she added. "We were just happy it helped to inspire the campaign."

David Roman, HP's marketing guru, says the design impressed him right away.

"It clicked immediately -- the style of design goes right back to that mid-20th century look that Saul Bass and Paul Rand popularized and I just liked that," he said. "It was a little whimsical, definitely felt personal and we got a lot of positive feedback."

Stephen works for FontShop and knows all.

It's nice, and works well in their catalogs too, but some contextual alternates would have made it extra special. Maybe Goodby Silverstein, HP's agency, is a Quark 6 shop :-(

Some alternates were drawn and part of the font, but most were not used.

The all caps font doesn't work very well with hp's web solution if someone takes the ads literal...

http://HP.COM/PERSONAL

/mårten

Ouch. That's not good.

Don't worry, I guess they will order the lower case glyphs pretty soon (if they don't think about adding an alias mapping to the lc url).

/mårten

I have the font- It came with my Pavilion dv6 notebook. The question is- how will I upload it?

I know, {edited by moderator}

Here's the link- {edited by moderator}

Don’t post links to pirated fonts on Typophile.

Florian

Dear Florian or whoever you are. I suspect that you are a moderator.

What you have just written is very ignorant and senseless. Judging from how you worded your response, your english is poor so may you not understand what you have acted upon. But I am going to make it VERY CLEAR to you.

The person above has asked for the HP font. I suspect that the name of this website suggests that it is for font creation/design whatever. I have done some short investigation and found out that the font may be copyrighted.

However, this certainly DOES NOT GIVE YOU THE RIGHT to name me in person. I can clearly see that like millions of other websites on the internet, user nicknames are created for a reason. What you have just done here is comitted a violation of privacy. In certain cases, companies have been sued over this and you as a company may well be.

I suggest to you that this name is removed immediately or I will consider taking further action. That is all.

Florian is Florian, and your name is visible in your profile. This must be the most stupid forum post I’ve ever seen :)

Your profile is publicly accessible; you've put your name in there.

Hoo boy.

Dear ‘hpUser’,

I will edit my previous comment and remove your forename. I had included it in my address for the sake of courtesy, not to violate your privacy.
While I am at it, I will append the missing plural ‘s’.

Florian

How can this sort of information be visible? I do not understand. In "Additional Information", underneath it says clearly "The content of this field is kept private and will not be shown publicly". What is the point of that if profiles are publicly shown? These statements clearly contradict.

I suggest to you that this name is removed immediately or I will consider taking further action. That is all.

Mister Hoity Toity.

I will not log on anymore to see comments like yours. Happy Birthday!

Just for the record: That note (‘The content of this field is kept private and will not be shown publicly’) refers to the very last field (birthdate) only.

Doof bleibt doof. Da helfen keine Pillen.

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