I am sorry, but this looks more like a ’Type Test’, than a logo. Right now I only see the word ’Efficase’ set in front of a ’f’. Unmodified and unmotivated type. Dont get me wrong, I looove nice typographic logotypes and minimalistic approaches in logo design. But there is just something missing here. One thing that would bother me is the ’f’. As you wrote its just an ’f’, set in Balance, enlarged, colored and moved to the back. About the ’wordmark’ itself, What about slightly adjusting / customizing the type, so it stands out. What about a ’ffi’ ligature? A logo should be unique, or at lea