Looks to me like a badly redrawn version of Roberta. (The URW page says it was designed in 2003, but I'm sure that refers to the digital version. I found it first in an old phototype specimen book.)
Typophile
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The font is called Roberta (Solotype Catalog p.45). Harold Lohner of Harold's Fonts has a version of this Art Nouveau style (much older than the 70's) under his Revivals category.
Captured from web.archive.org on 16 May 2005. view this capture