I can't view the file. Might be in cmyk?

yeah probably, I'll fix it

I think the 'A' should be flipped horizontally so it looks more like a lower-case 'a'. Tell us more about "SHAPERS" - what does the business do?

- Lex

Hi, Thanks for the tip Lex, I'll try it and see how it looks.

Well, actually SHAPERS stands for nothing other than a personal non-profitable project which evolves several illustrations done by me depicting the concept of shaping forms, digital forms in this case. Therefore, Shapers are the ones who do that, who shape the forms.
I felt like I could try and work on a word mark for the whole thing just for the fun of it, rather than something as serious as a client work.

Cheers

I think it's nice. I agree with Lex about the 'A'. The 'H' is a difficult shape, not as fluent as the rest, you need three strokes to complete it.

But I think your solution is OK, I mean, it's not distracting or whatsoever and it covers your idea explained.

I liked the logo. i think problem is with A only..because when i first saw the image i read it shopers..but when i saw the tag line under the logo i thought ...it must be shapers..which exactly it is..but there shouldn't be any confusion specially in the logo kind of thing. changing A > a might solve the problem.

satya

You could try altering the angle at the bottom of the A but the base type seems to need quite a lot sorting out, where the inside curves become sharp and the gaps between strokes, the diagonal of the S looks a bit light, the H needs work to fit in with the other characters.
Tim

Hello All

Tim, thanks for the advices.

I haven't had that much time to work on this during this week. Although I made some changes here and there.
I've made all the inside corners into curves mainly cause I didn't had a strong reason to keep some sharp and some rounded.
I've also worked on S, R, P and E characters strokes. On the A, I've tried the lowercase solution but it seemed out of place, so I tried to make it look more triangular in order to resemble more an A than an O.
The H, I still gotta find a solution to make it work here.

Keep the comments coming. They're appreciated.

Best Regards
Dave

Perhaps you could close the counter of the P more like the A (or open the opening for the A slightly) the two together look strange with different gaps. For the H you could look at combining two curved sections, for example the vertical of the E where it makes the centre bar. The S's are better but I think you can still work on the curves on the outside they seem to start too far up the diagonal.
Tim