why do you like it? It's a bit dull.

Oh. Uh. Perhaps this is the favorite created by Satya.

Tag Heuer

> Oh. Uh. Perhaps this is the favorite created by Satya.

Ah, you could be right.

Satya, please show us your other logos and we'll pick our favorite ;-)

I think the SC bit is pretty clever. The use of type, however, is dull, dull, dull.

The one I designed for the Richmond Riverdogs of BSUK
www.londonbaseball.com

They are the fourth team and descendents from the Flames.

I'm agree that the colors are dull but why the colors shulld always be bright in the logo?
i liked the form and the colors..and its not created by me.

:)satya

So many to choose from...
I'm a big fan of the Carlsberg-logo & the Trabant typography.
Music-wise I find the Tool wrench-logo quite clever & Jamiroquai's buffalo-man still looks great after all these years.
Lance Wyman's logo for the Minnesota zoo was also very nice.

If fashion and longevity were any sort of guide, then the crucifix must rate pretty highly.
Its flexibility is quite staggering. Does anyone know exactly what it symbolises anymore?
It's always a joy to see one encrusted with diamonds on the exposed cleavage of some absurdly wealthy celebrity.

I did this logo in the early 70s for now defunct combination fast-food resturaunt and computer game arcade. It was a fast food deli with a bunch of Pakman games around.

ChrisL

PS: it was hand drawn in the old school way :-)

I always thought the now defunct Hartford Whalers had the best sports logo ever. I seem to remember it won some TDC award years ago.

Here is another old school hand drawn one which didn't fly as a logo.

ChrisL

I still like my old Water Quality symbol from ther late 80s (hand drawn too).

ChrisL

That Whalers logo is sweet! I never saw it before. Who did it James?

ChrisL

I have no idea who drew the logo Chris. The TDC has a complete collection of the annuals, so the next time I'm over there I'll try to look it up.

James

I’m a big fan of the Carlsberg-logo

i had to use the carlsberg-logo for an event which carlsberg was a sponsor of, and i gotta say, its pretty hard to allign with other, not that fluid logos. that can be a good and a bad thing and i dont think that logos should be designed with that as a maintarget, but its the reality and this logo doesnt perform too well those certain circumstances.

this is also in my favorite list.

singapore Airlines

THis one is nice too.

The Singapore Airlines logo is very nice!
As for the Carlsberg logo, I've never really had to use it professionally, but I can imagine it might be hard to align with other logos. But in its own right, it looks fabulous.
The Batman logo is also a classic in my book ;-)

Armin Hofman's Swiss Expo

ChrisL

only winners wear Puma!

This one is cool:

http://www.daltonmaag.com/logos.html

we did Standard Chartered.. too...

but I prefer the one I designed the letters for, MOS.

I always loved the Vision On logo from the 1970's BBC kids TV programme.

I thought it was really clever, and it inspired me to become a type designer.

http://www.its-prof-again.co.uk/vision_on.htm

Nick Cooke

Vision On
…“I'm sorry but we will not be able to return your pictures" and that music ahh memories.
A favourite of mine now discontinued thanks to privatisation

Done by TelDesign in 1968...

Done by me, four years ago.

oops...

And this one I did in 2001.

Chris, the Fetso's logo is marvelous. I like your humor in graphic design. You must love what you do.
Pieter

Appologies for the accompanying type but this logo is probably the one I am most satisfied with from my own efforts. The infinity sign within the recycling theme seems strong to me and for whatever it is worth I still like this after several years now.

I like this..but looks more like transport company logo.

Don't know who inspired by whome ;)

vinceconnare ...
so you did standard chartered logo??...very nice..i really liked it.

NID(my school) logo was designed by Adrian Frutiger. I likes this one too.

I've like this one for years. Canadian National (formerly Railroad).

Ha, Don, you beat me to it. i was just about to post the CN logo..

Classic

I like this one, and I think it matches the airforce perfectly, without showing all the dieing and whatnot that can be expected.

Wish I had a bigger version of the Heavenly logo. I've always admired it.

Also like the UTZ logo. It has been mentioned on typophile before and their chips are great!

btw, great idea for a thread satya :)

The sublimininal arrow in the FedEx is nice, but the way they let the e and d droop so far below the baseline at large sizes is very irritating. What's good at 12 pt can be horrific at three feet tall on the side of a truck.

Honestly, the Milwaukee Power Tools logo is one of my favorites. I have a place in my heart for the old school charm, simplicity, and honesty. Although, I may be biased just because I'm from Wisconsin.

Here are a couple of other little goodies.

Here’s a recent one of my own for a political candidate last fall. Simple enough to do the job. I'm almost positive this was the first time a candidate had been represented by a letter mark in this area. As it turned out, she did end up winning the race.

And finally, here’s the logo I want to love, but just can’t. Something doesn’t “seem right” about that ligature. Always irked me, but I love their bikes anyway.

DOGG : : :

The most underated public transportation logotype ever, the Muni worm.
Design: Walter Landor

(and it has its own crappy font!: http://www.down10.com/fonts/muni.html)

satya-- Dalton Maag made it I think before I was there and probably Ron Carpenter made it. I do most of the techny final bollocks but occasionally do some logos. I prefer python to paths anyday.

Sony Walkman, CNBC and Hyundai Motors....Very nice

Yes what a turnaround they have achieved with this: from an ugly nothing shield that seemed to stand for generally being out of touch to a beautiful new age and environmentally friendly, lotus-like flame... am I too generous?... (was meant to go under the BP logo)

"I like your humor in graphic design. You must love what you do."

Pieter,

It is a rare case when I get both a client and a project which allows for humor. Most of the time, it is the same uptight stuff we all have to do to earn a living.

ChrisL

My problem with the BP logo is that they are trying to pass themselves off as somehow more environmentally concerned just by a rebrand*, the helios is attractive and modern but the whole premise seems shallow and cynical.
Tim
*there are probably some schemes which, while not eating into their profits, are also part of this masking exercise.

Ben

Can you find the old Ontario Hydro logo? It is another I love, but I couldn't find it online anywhere.

Operation Flood, india
(hand made)

It's favorite logo, not favorite bozo.
;)

tomás

i like the logo of the swiss federal railway for its pure simplicity (originaly made by müller-brockmann if im not mistaken), including (in the longest version) three languages (german, french, italian).

"My problem with the BP logo is that they are trying to pass themselves off as somehow more environmentally concerned just by a rebrand..." Tim

Well, there does seem to be a trend of petrochemical companies employing hypocritical branding to obscure the true nature of their business. BP switched to a green leafy sun just as the environment became really big news, and then there's Esso's tiger and Shell's, well er shell. (even their name is hypocricy)

And i don't think a single land mammal or crustaecan has benefitted from either of their activities.

Anyone else got examples of branding hypocrisy? Maybe this should start another thread?

Water care.

I am really liking that water care logo. Wonder if they nrrd a typeface to go with it?

ChrisL

Even I liked it...

I like the MUNI logo too. They had a competition to replace it with a new one a few years back, and a winner was announced with big fanfare. I can't find an image right now, but it had a kind of bomber jacket feel. Didn't take though.

I got two off the top of my head. The first: a timeless classic.

The second: I second Jem's response, Landor's excellent rebranding of BP.

oh that froggie logo is awesome!
I saw this logo on a banner when I was in NY a little while ago and it really caught my eye. I think the imagery is just plain neat: a call to the common man/person.

Re. above:
It's like 6 logos in one!

What about:

an old classic

All the things you can do with the BRazilian flag...I quite like this one.( Lula's campaign to fight hunger in Brazil using the shapes and colours of the Brazilian flag) although I don't like when they go too literal, I prefer when they just evoke something...

In the city where I'm working at the moment (Brazil) everyone has to have a logo, it's a national obsession, I think even my neighbour's granny has a logo and most of them are really er...weird. I've seen a therapist logo that consisted of an exclamation and a question mark. How weird is that?

Lore,
I have been working on a logo with a questionmark and an at sign (@) for an agricultural library. How wierd is that?

ChrisL

That'd probably be an interrobang Lore, weird and not particularly useful to my mind (although it seems appropriate for a therapist).
http://en.wikipedia.org/wiki/Interrobang

Tim

There's something compelling about Sprint's redesign:

Nope. No interrobang I'm afraid. Just the two marks next to each other. Actually, I think the ! first and then the ?. The order is important in this case!
And yes, it is totally appropriate (! represents emotions I presume).

The question mark for a library is cool though, I guess it's safe to use ? to represent information.

Nice movement this Sprint little wing or whatever it is. I like wings.

I must confess that I designed my favourite logo.
It was for a trucking company in 1979, and wonder of wonders, both the company and the logo are still around. Most amazing, the logo hasn't been swooshed or dimensionalized!
So whenever one of their trucks drives by, I feel gooood.
Of course, if someone else had designed it, I'd probably think it was crap!

Looks OK by me Nick:-)

ChrisL

Since someone beat me to FedEx I'll nominate this one. Not the type (or the absurd tagline) but the mark, think it's brilliant

Also love Motorola

and the Westinghouse logo (a classic) which I can't insert here because it's in flash on their site and keeps jumping around like a mosquito.

(least favorite: Verizon!)

I always thought this team logo showed amazing creativity!!!
D~

Does anyone have an image of "Armin Hofman’s Swiss Expo"? I'm not sure I've seen it.

Duncan

I have been googling for it but can't find it. I will look in some old books. If not, I will draw a quick image of it.

ChrisL

I couldn't find it so hear is a quick drawing of it which may be off a bit but to the best of my memory, this is it.

ChrisL

Nice. I like that.

Thanks for putting so much time into trying to find it and then drawing it.

Duncan

I know it's going to sound BORING, and I really hate to admit it. But....

....McDonalds.

Give me a break. I design electrical signs for a living. I defy anyone anywhere to give me a more effective example of long distance legibility than those damned golden arches.

McDonalds signs in construction and design are garbage. One reasonably good thunderstorm and our sign company's service crews are out replacing lots and lots of modules in those freaking things. They're junk. But they are extremely effective.

You can be 3 or more miles up the Interstate and just by that glowing shade of yellow you know it is indeed McDonalds. Just from impulse buys based on the sign by itself it is estimated the average McDonalds makes more than $600,000 per year just on people seeing those arches in the distance and deciding to hit that place rather than another restaurant whose sign is not quite so legible at very long distances.

I'll second the Underground and British Rail logos already mentioned.

I also really liked Penguin's, although it's evolved a lot over the years.

this should be the original logo. the "expo 64" took place in lausanne, switzerland.

wow! i loved that swiss expo identity.

Thanks Thiery. I see I forgot about the opening at the bottom :-)

ChrisL

dezcom, its fine because entries are closed now anyway ;)

LOL! Satya,

I guess since 1964, the exhibit is closed :-)
I was a junior in collge then!

ChrisL

Favorite created by me.
I made this identity for my schools 'TEA Canteen.while having tea:) Its the same word reads in hindi and english with same mean . We call tea as "CHAI". a person who dont know english will read it "chai" and a person who don't know hindi..will read it as "Tea". Chai/Tea available.

in hindi "chai" will be written like this....

The MUNI worm is great, but my vote goes to CN -- my dad worked for them for 42 years.

Swastika is in my heart.

Don

Here's that Ontario Hydro logo. I've always liked it too.

- Lex

Ha, Chris, a new find for the Atph@bet!

Satya, I like that bilingual sign. Funny thing: "chai" has become a "passport word" in English - to mean a specific tea prepared a specific way. (Other examples include "sombrero", "biscotti", and "anime"). People have even started saying the redundant phrase "chai tea."

Thanks Kevin! :-)
... and I'll have a Chai Tea Latte with skim and a sombrero biscotti with that ;-)

ChrisL

yep, in switzerland, chai is used, too. rather in asian- or alternative restaurants/bars/cafés, but here it just means a tee with cinamon and the stuff you usually find in a chaï. i even got served a normal black tea with a bit of cinamon at the top, but thats.. the worst example, normaly they're ok (but surely dont taste like the real deal).

a recent fave of mine…

too many great logos to make any kind of definitive list, but here are a few favorites (some sadly no longer around). i tend to like logotypes from yesteryear, and usually ones that are very simple at first glance but very effective and iconic (like the Bell and CBS logos below).

Look back at the Ontario Hydro logo, folks (middle of page 2). It has an O, an H and an E (electricity). And the full logo had the words ONTARIO HYDRO coming at an angle from the upper left to the logo at the lower right, forming a power cord to what looks very much like a electrical plug.

Genius ... and yet we get three men in a hot tub from our provincial government.

yet we get three men in a hot tub from our provincial government

It has been said many times, you get what you pay for… no, wait…

Does anyone have a larger version available of Pierre Bernard's amazing (and influential, ahem 'Unilever') logo for Parcs Nationaux de France.

I like the new Unilever rather a lot as well.
From those shown her I really still dig the «Wolle»-Logo.

Also, I still like the idea behind the Apple Logo.

HD Schellnack

i remember you posted quite a good explanation on why you like it and how logos/CIs can set a standard for a company to live up to on www.fontblog.de, herr schellnack…

anyway, here's a not so recent fave of mine…

p.s. funny, i didn't realize until now that it doesn't even show a mammoth, it's just a simple elephant – doh!

I use to drink 'chai" made of pure milk. I drinks more than 15 cups a day..kind of addicted to it. Tea and type are the only thing are closest to me....Im sure I'll have my company name something like..Tea&Type or Tea For Type or something like that.

Let's chai!

satya

Satya,
How about "Take T and C Type"

ChrisL

thats would be interesting dez...anyone else wanna say sum thing??

I'd go with a classic:
Mother and Child by that amazing Herb Lubalin. I swear he's a genious.
(i don't know how to show a picture here)

i also love many of herb lubalin's and saul bass works.

by vaughan oliver

I like the new logo for USA Network:

Of the five different logos that the cable station has had since 1980, this is the first one that I've liked.

Actually, I like their whole "Characters Welcome" makeover, including the use of Gotham as their signature typeface.

herb lubalin’s Mother and child identity is great....

Satya, it's so cool to see logos I've never seen before. Thanks!
It's kind of difficult to judge logos that have been around for ages, like MacDonalds for example or Coca-Cola. They are simply all over the planet, so it's hard to give an objective opinion on issues such as legibility.I think.

And now ladies and gentlemen: after the campaign to fight hunger, yet another brilliant use of the Brazilian flag.

Voila': UFO-freedom of information now!

By the way, your new B&W avatar is cool but whatever happened to your sexy hairy chest?

Jem asked:
"Does anyone have a larger version available of Pierre Bernard’s amazing (and influential, ahem ‘Unilever’) logo for Parcs Nationaux de France."

There is a pdf featuring a vector-based version at this page:
http://www.parcsnationaux-fr.com/accueil/
I opened it in Illustrator and it has some horizontal slices through it.

Well, I was waiting for others to add additional replies, so as not to appear like I was monopolizing the thread. But I couldn't wait. There's a few things that I wanted to get out there in response to some stuff previously posted.

Jem and Terry Biddle offered the excellent BP logo redesign. Here's a couple images of that logo made REALLY BIG on the side of a fuel storage tank in Cushing, Oklahoma:

Samadam posted an example of the US Air Force's new logo. Although that example appeared to use something different from the Arial type we were mandated to use in putting together this sign:

IMHO, Arial never looked any better than in stainless steel chrome type like this. Normally I really hate Arial, but this isn't all that bad. Note, this photo was taken when the sign was finshed and loaded on the beat up trailer and headed to the job site. If I can get around to taking a picture of the finished sign in its installed state I'll do it and post it here.

Hmmm, and they said the resolution on that BP logo had to be 300 ppi.

:)

That was a gas Don! :-)

ChrisL

I liked this logo I did for a magazine.

I thought the subliminal heart shape worked quite well for the title.

Unfortunately the client played safe.

Nick Cooke

Nick, Sometimes clients just get heartburn :-)

ChrisL

another favorite is actually the official logo of my hometown, which i've loved for as long as i can remember. it's just so clean, effective and striking. i don't know how long they've had it, but it's been around for as long as i can remember and i still think it's a fresh, modern design.

(the city's name begins with an S, and the dragon has been the symbol/guardian of the city for many hundreds of years.)

Quite a bit better than mine, claes!

Re: The FedEx Logo....My daughter who just got a Business degree told me one of her classes had a long discussion on the arrow between the "E" and the "x"....

Okay, this is a *great* logotype:
http://www.sonypictures.com/movies/runningwithscissors/

You are right Andi! It is really cutting-edge stuff.

ChrisL

Wow, and the title lettering isn't set in Trajan either.

andi,

i hope you're being sarcastic.

I would say her comment was tongue-in-cheek but given the graphic she points too, that might be a tasteless comment:-) (forgive me Andi, I can't pass up a joke!)

ChrisL

> I would say her comment was tongue-in-cheek but given the graphic she points too, that might be a tasteless comment:-) (forgive me Andi, I can’t pass up a joke!)

Yes a tad literal.

lol! cutting edge! Well, I thought the joke was funny!

Tim's comment on August 1 that the new BP logo and image was an attempt to "pass themselves off as somehow more environmentally concerned just by a rebrand" and that "the whole premise seems shallow and cynical" seems to have been borne out by recent events on Alaska's North Slope. Perhaps the company should have spent less on those lavish full color ads in national newspapers...and more on maintaining the leaky pipes in Alaska...see:

http://www.washingtonpost.com/wp-dyn/content/article/2006/08/08/AR200608...

Kevin

I've always liked the plane+F in the Finnair logo
This is the more recent one:

I don't like it as much as this original one:

They make nice use of the plane in their print ads

http://news.bbc.co.uk/1/hi/business/4688106.stm

How could they possibly afford that?
I'm still fulminating.
Tim

The logo for Finnair, for some odd reason, reminds me of the logo for the long dead Eastern Airlines.

Eastern Airlines:

Yes, something familiar about it!

I've always liked logos you can read while standing on your head.

Totally agree on the BP's rebranding issue. I wonder how the designer must feel and how many similar cases there are around.

"Totally agree on the BP’s rebranding issue. I wonder how the designer must feel and how many similar cases there are around." - lore

Well, like i said earlier in the thread, obviously Esso and Shell have the same kind of hypocritcal branding and there must be lots of others. I would think the designers don't feel too much at all. Just think of the cash and the prestige.

The Unilever logo everyone seems to love so much is one of the worst examples. I would like to have been at the design meeting for that one...

Unilever: "We want something soft and friendly and fluffy, maybe with natural things in it, like birds and flowers and splashes and shells and fish."

Designer: "Why the hell would you want that? You're a massive international corporation that make chemical cleaning products which end up down the sink and pollute the rivers and oceans. And on top of that you actively promote a climate of hygienic fear so more people will use your products unnecessarily. Oh, and don't you produce nutritionally dubious processed and frozen foods too?"

Unilever: "Yes, true enough. But we don't want the public realising that. And there's $100,000 in it for you, if you do an extra smokey new smokescreen for us"

Designer: "Oh. OK then. Eerrr, one or two palm trees?"

Unilever: "Just the one thanks."

Can i be sued for posting that?

You are right about Shell and Esso although they did develop a long-running theme to reach their present appearances. BP on the other hand took, at their agency's suggestion, the opportunity of a merger to position themselves as a more environmentally concerned company. And, apparently (over a small sample) it works, "In categories not typically synonymous with Green, such as Automotive and Petroleum, consumers did identify companies they consider more positively aligned with the environment. Toyota was favored over both BMW and GM as a more Green car brand, and BP was identified as more Green than Exxon." Taken from,
http://www.landor.com/?do=cNews.news&g=1200&storyid=464

As for Unilever Miles Newlyn sometimes posts here you could ask him, he answers some questions here
http://www.underconsideration.com/mt-static/mt-comments_su.cgi?entry_id=...

Wolff Olins no longer mention Unilever on their client list.

Ulitmately we are all corporate whores:), I have worked on some logos for clients who really leave a nasty taste in the mouth. Edit:(sorry this wasn't intended to be a pun on the previous phrase)
Tim

" we are all corporate whores:)"

Isn't this the same in every profession? Think about doctors and the pharmaceutical industry, or lawyers! All those cool architects, too busy being "interesting people" to care about the state of our cities or god forbid social inclusion. I think professionals in every field have the opportunity to become corporate whores at some point. Call me Polyanna but I'm sure there is a way to carry on your work according to your personal values without necessarily starve to death.
Jon, I love the meeting scenario, reminds me a bit of that crappy film Good Will Hunting where matt damon goes for an interview with Nasa or something...

Best sports team logo? Brewers. Why on Earth would you get rid of this one?

I like the new Bahamas logo, especially the way it's used in the identity: each shape can be used individually to promote the island it represents. Colorful and fun, like the destination itself.

The Bahames logo is indeed very cool! I have a book that shows the entire creative process of the logo & identity. Very nice!

Best logo in the world bar none...

My favorite team. Go, Gunners!

Two of my favourites:

Héctor

The Bahames logo is indeed very cool! I have a book that shows the entire creative process of the logo & identity. Very nice!

I've got that book, too. Good stuff.

Even i have this book but never
noticed the beauty of this logo....very nice.
.
.
.
.

I didn't even know the Bahamas hàd a logo ;-)
The different steps of the creative process really show how much work was put into what appears to be a simple logo.

Re: The Bahamas Logo. If you want to take a look at how shamelessly rather well known Austrian advertising agencies 'get inspired' by well known international brands, take a look at this:
> www.cidoc.net/002550.html

( Additionally it tourned out, after the imprint for the related site changed, that the CEO and founder of that agency even also is the head of the local chamber of commerce, subdivision 'advertising and market communications' and a local 'branding expert'. Sure is. :)

( I could post an english version of that article, later on, if anyone is interested in reading it. :)

Dav

Addendum: I also told Duffy and the local advertising related media about this. But none of the contacted press seemed to find it worth mentioning.

Shouldn't logo's that were never actually used be excluded? Like Lubalins Mother&Child…
Well, here is one I did for the municipality where I live.

Mine would have to be the Wool logo - will last the test of time.

I like this kind of logo design:

Ah yes: the Wool logo.

Brilliant, classic, and illustrative of the product.

As a handspinner, it's one of my favourites.

Mine is West Marine

What about this one?

i just had to bump this thread for this logo:

it totally defies my beliefs that logotypes should be simple designs that should always work in black/white (which this does but not 100%). it should be a logo that i should dislike, but i think it's brilliant. it feels like an anti-logo logo, something unlike what most logos are or aim for.. and it just works for me in every single way. i really like the type treatment as well.

I've always been fond of this one. It's the logo for New Life for Girls.

From John Dee, 16th century English court mathematician, astrologist, geographer, magician, and the original 007:

Along those lines, the Masonic symbol:

xensen has already posted the FedEx logo, which was the first thing that came to my mind, so I won't bother. The concept is both simple and clever (but not overly obvious to a casual eye), and describes what FedEx is all about at a base level.

Aside from that? I think about anything Saul Bass did was sheer perfection.

Very pleasurable thread. Does anyone know who designed this logo for Eaton back in the 60s? I saw it as a teen and it was one of the first things that really stirred me to think about lettering and graphic design. Although some of the letter shapes are not as graceful as I might like, the back-and-forth from pos to neg is brilliant. (And I'd venture the designers of the "usa" logo shown earlier were inspired by this, is that fair to say?")

A couple of other points. The mention of Shell and Esso reminds me of a fantastic article in the New Yorker from perhaps 1972 about the creation of the EXXON brand and all the research done to make sure the name meant absolutly nothing (they didn't want it to mean "Your mother eats army boots" in Hungarian or something like that). Much discussion about the development of the logo, too, by was it Chermayeff and Geismar?

If there are still UPS trucks where you live that have the globe symbol on them (instead of just the shield) next time you see one, note the position of the equator relative to South America! I miss the utter simplicity of the original paul Rand logo, but I suppose companies feel they must change (and then designers get work). Interestingly, the Eaton logo is unchanged after more than 40 years . . .

This is by far the best book I've been able to find on corporate branding/trademarks:

I would say it's within my top 10 reference books not just for logos, but all reference materials as well. Looks like new copies can be had for less than $24, while used copies are going for under $17- that is a steal for this book.

http://tinyurl.com/y32pkh

(goes to the book's page on Amazon.com- I used tinyurl because the original URL is so long, I'm afraid it'll mess up the page layout on this great thread, which I am saving)

If anyone has any recommendations for other good logo/brand reference books, I'd sure love to hear about them.

Bruce: I did check this book for the logo that you like, unfortunately it didn't have a listing in the index.

I have always liked this design, done by Norman Litman, for the Mead Paper Library of Ideas back in the 60s. The original is all on one long line but I chopped it up this way for easier posting. It's fun to see how really memorable and distinct in personality so many of these logos are, isn't it? And overall, a very expressive design by Litman. (There I go again, starting a sentence with a conjunction . . .) I shot this out of a book -- didn't want to hurt it in the scanner -- so there is some gutter artifact between the B and the LI.

Incidentally, I took this from a wonderful book that I'm sure many of you know, but those who don't should really try to find it (out of print for many years). Ray daBoll's Recollections of the Lyceum and Chatauqua Circuits (Freeport, Maine, Bond Wheelwright, 1969). The entire book is handlettered in his beautiful and unique italic hand. The front section is his wife's memoir of her times traveling as a singer and actress all over the American heartland, and the back is Ray's look at letter forms, handwriting, graphic design, and so forth. A most inspiring book from a warm, caring, not-at-all-corporate artist.

http://www.leinie.com/
/and I don't drink beer.

Ahhh. That brings back fine memories . . . In the late 60s/early 70s I attended a small "great books" college (Shimer) lost out in the cornfields of northwestern Illinois. Leinenkugel was the local marque, brewed just to the north of us across the state line, and we all drank it in loyal preference to the mass-manufactured offerings from Miller, Schlitz, Pabst, etc. Haven't tasted one since 1972, though.

Leinenkugel was the local marque, brewed just to the north of us across the state line, and we all drank it in loyal preference to the mass-manufactured offerings from Miller, Schlitz, Pabst, etc. Haven’t tasted one since 1972, though.

When my partner and I visit his family in Wisconsin I get to drink Leinenkugel. It's amazing stuff.

This AEG logo has always been one of my favorites. I've always enjoyed Peter Behrens work.

Leinenkugel's Beer - Beautiful example of custom lettering.

Northwest Airlines logo was very clever. The circle suggests a compass with the needle pointing to - where else? - the northwest and visually you recognize the 'N' but your eye completes the 'W' for Northwest.

newlyn.com

Blackbeard:

I'm surprised no one has mentioned Bass Ale, whose equilateral red triangle was trademarked in 1876...

(And for regional Midwest beer, I vote for Point Beer in Stevens Point, WI: as the slogan says "When you're out of Point, you're out of town.")

And not only because I happen to drive one. ;-)

It seems by the Lebron logo that the Lubalin thing is back, I love it.

Héctor

That is one of my favorites. Much better than «Triumph» – and damn fine turntables they are.

Another one of my all-times favourites is the super-classy logo of the publishing house Paul Cassirer.

Just one more. I have always liked the Hero logo with the tin. The «e» looks a bit strange, however.

These are not my all time favourites, but I really do like some of the web and blog logos that are emerging. Particularly those that are, for want of a better word, un-slick and illustrative.

Logo of HumInt (Human + Intelligence). The face depicts the Human part and the tilak is the intelligence.