General by Kevin Dresser was released today. Kevin Dresser worked for a number of years at The Hoefler Type Foundry, before striking out on his own with Dresser Johnson and pursuing painting endeavours.



This fifteen-font family could best be described in the Helvetica / Akzidenz / Trade Gothic vein, with its own subtleties to make it unique.

Watch for an exclusive behind-the-design with Kevin Dresser in the coming weeks as we talk to him about his design process, sketches and the inspiration that led to General's creation.

Buy it