Typophile

Logo for a lobbying group.

veen

Please be brutal! ben barnes logo

The emphasis and excitement is in the "group"

It is obvious that the emphasis nees to be shifted to "Ben Barnes".

Also you have chosen a tough group of letters to kern cleanly

All caps followed by all lowercase? Doesn't quite work. Have you tried to stack em'? Might be more usable this way.
Weights need a bit of work. BEN BARNES should be a bit heavier. BBG with secondary line of text "ben barnes group"
might be worth trying as well.
I agree with the comment by Daniel about the ARN kerning issues.
LC p is beautiful.

All caps followed by all lowercase? Doesn't quite work. Have you tried to stack em'? Might be more usable this way.
Weights need a bit of work. BEN BARNES should be a bit heavier. BBG with secondary line of text "ben barnes group"
might be worth trying as well.
I agree with the comment by Daniel about the ARN kerning issues.
LC p is beautiful.

Captured from web.archive.org on 19 Oct 2013. view this capture