Should we assume that people who buy these houses want to be "in touch with nature" or something along that line? Do the houses look very "loggy"?

BTW, if I buy some of that famous Danish furniture here in the US, are you telling me the wood actually comes from Russia?! ;-) Hey, if Russian lumber is as good as Russian font software...

hhp

Out of the four ideas here I think the second is the most engaging. Luxury Loghouses? My grandfather lives in a machine made log house that was built on-site in Oregon USA which is very nice and that house in my mind goes best with number 2 option.

To my eye number 1 looks too obvious/American. Number 3 looks like an Interior design store or high end hardware store and number 4 looks like a lumber or paper company.

Also the type in number one and 2 I prefer over 3 and 4. It looks modern but not expected so it is nicer.

I don't have alternatives to suggest right now (type or design) I have to run for a train! I'll look in again soon. Keep it up!

Jon

Jon, I think the typography in the first 2 say "luxury" more than the last 2. The illustration in #2 does not say "luxury" to me: it looks more like a mobile home. Assuming, as Hrant said, that the target audience wants some of that "I live in nature" experience, I think the logo in #4 might be on the right track. Maybe the two sides of the logo could be staggered a bit, so that they still suggest a tree but also suggest the interleaving of logs. (The current form looks similar to both Boise-Cascade's and Weyerhauser's logos -- not good associations for your target market, I'd guess.)

To my eye, the blue/green colors don't say "luxury" or "nature" -- they're a bit too saturated for that, I think. Something more earthy and dark might better communicate both "nature/environment" and "high-quality."

Doh... I meant Henrik, not Jon. Sorry.

My two bits....

Overall, I like the last two explorations

Logo#1 uses a "truss" (engineered rafter) for the mark. Most log homes that I have seen rely on a more traditional rafter & beam construction

Henrik, what you are hoping for (with the logo) is more than can be expected. Make a nice simple unique mark, and let the marketing department worry about creating the positioning of the product. Do you see your mark existing without a tagline or a photo of the luxury log houses, probably not. You might think of process to imply luxury (gold stamping, blind embossing). Ask the marketing department for a profile of the average buyer, demographics. That might help you skew your mark towards that group. Just some thoughts