Typophile

Is Rosewood Fill the new Comic Sans?

green_child

It's music festival time, and festivals mean lots of ads in the papers. In my native country, Norway, these music festival ads have been dominated by an overuse of Rosewood Fill the last few years. Looking at a paper with five or six ads for various festivals, one could get the impression that they were all made by the same designer, but I doubt that is the case. Is this a trend, laziness, everyone trying to copy other people's designs or what? And what is the situation like in other countries whereas music related ads is concerned? Is there more variety?

Frankly I'm getting fed up with Rosewood Fill. It's a shame. The typeface is rather sweet.

"Looking at a paper with five or six ads for various festivals, one could get the impression that they were all made by the same designer, but I doubt that is the case."

It's been a while, but I used to work in the ad department at a newspaper. MANY of the ads were all designed in-house. Many of the local weeklies still appear to do a lot of in-house ad design. You can certainly tell their 3 favorite fonts as they show up in about half the ads. ;o)

Well, it is a rather cool-looking font. and, it comes bundled with Adobe's applications. So almost every designer has it! I love it; I even wrote a little article about it for the most-recent issue of Slanted: http://www.typeoff.de/?p=48

The thing about Rosewood Fill is that you have to space it right manually, which is something that many people skip.

It’s getting a lot of love here in Finland, too. I’m not fed up, though. It’s just not nice to see it set with the ‘default’ kerning.

I think Cam is a nice alternative.

http://www.youworkforthem.com/product.php?sku=T0005

Beautiful layouts, Dan. I may just get a copy of that issue.

I notice that hardly anyone uses the Chromatic woodtypes as intended: 2 layers.

I put the final outlines together for the Chromatic Woodtype set. The spacing and kerning for Rosewood was done to make the ornamented version look right. When Adobe released the Chromatic Woodtypes, they thought that probably someone would try to use one of the fill fonts alone, but that they would see how bad the proportions, weights and spacing looked without the ornamented layer, and use something else.

You never know what will be done with a typeface once it's released.

Wow, I never knew that either. Thanks for the tip, Carl.

Those woodtype fonts you made at Adobe are a thing of beauty, Carl, even if designers do not understand them completely.

Adobe's font packages come with how to's for things like pepperwood and rosewood.

Poplar is very popular at the moment too.

Even Algerian is going through a crypto-renaissance.

Unfortunately....

Has anyone else noticed that weird slabs—Rosewood Fill included—are becoming the default font for making anything look pre-World War II? I’ve seen people slapping these typefaces all over stuff tied into the 1910s, 20s, and 30s, and it really pisses me off. I realize that designers have a natural aversion to libraries, research, but this isn’t even close!

I don't think rosewood fill counts as a slab serif.

Algerian ... shudder. The favorite typeface of first year design students.

not very dedicated students apparently.

I was walking my dog and saw a flyer that used Rosewood fill stacked over itself in another color…sigh.

I think I’ll design a “Rosewood Sans”. I could probably move a few thousand units at $10.

Algerian ... shudder. The favorite typeface of first year design students.

There's some exceptionally high-end tequila, whose name escapes me at the moment, but which has a whopping full-age advert in a national "lifestyle" mag we got in our paper recently.

I took one look at it and went "ewwwwwwwwww, Algerian!"

Bad enough that the local "high-end" classical music store has their awning in it: check out http://flickr.com/photos/lasquetipress/1418161356/ ....

:-P

that font works well on a local beer label, but every other instance is...jarring.
As was said in an earlier thread about resaurant menus: it doesn't really effect where most of us typophiles go. Unfortunately some of the yummiest stuff I eat is in papyrus.

The other place you will often see Algerian is in the small town newspaper. Often in an ad where the advertiser (or advertiser's wife/4 year old daughter) has designed the ad.

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