GWAND Typeface

philippe@basedesign.com12 Jul 2006

I came across this one ont the Gwand Fashion Competition Website.

http://www.gwand.ch/

It's features are very distinctive ... it's like a 'semi-serif' ... so only half as much serifs than in a normal font, and then it has kind of a Peignot-rhythm going on in its line-widths. Could be custom-drawn but who would cook up something like in the context of creating a Logo? It must be based on a existing design.

bowfinpw12 Jul 2006#

I think you're on the right track by suggesting that this is an existing font that has been modified. It seems very likely that those serif wedges are added on, because they don't even match the strokes they are related to.

The only distinctive letters are the G and W, so if you can find an uneven sans that matches those two letters, you are about finished.

I've been looking, and the closest so far in terms of those letters (with flattening) is Ocean Sans from Monotype. Most uneven sans faces I have seen have a G with no 'jaw', and/or a 'chin' that starts at the baseline.

- Mike Yanega

philippe@basedesign.com12 Jul 2006#

ITC Legacy sans also comes quite close to the expression of the logo, whithout the serifs.

timd12 Jul 2006#

At a guess I would suggest Gill Sans Bold with a certain amount of redrawing to all the characters was the base. The G and D especially made me think this.
Tim

bowfinpw12 Jul 2006#

For a very similar font, have a look at Ela Demiserif from Wiescher Design.

- Mike Yanega

bowfinpw12 Jul 2006#

Castle Bold would also make a pretty close starting point, with a bit of flattening/widening.

I disagree, Tim, about Gill mostly because it is a monotone sans and would have to be completely re-drawn to be unevenly weighted like the sample.

- Mike Yanega

bowfinpw12 Jul 2006#

MVB Magnesium is also quite close to a starting point alternative,

- Mike Yanega

timd12 Jul 2006#

Gill is not monotone and yes redrawing would be required but I don't think it is a huge leap.

Tim

philippe@basedesign.com12 Jul 2006#

I agree but still ... I guess it must be some display type ... could also be something found in a 70's Letraset Catalogue, some font obscure enough for not making it into a digitized version. The designers found it to be funky (which it is) and redrew the necessary characters from scan. Similar things happened with Letraset's 'Pinball' font ... I don't think it exists in a commercialised version, but it started popping up as a post 'Dot-Matrix' option, it looked less digitized (which was more of a 90's sensibility). It got used for Olafur Eliasson's Weather project at Tate Modern. We redrew a version for a book project. I just think this project followed similar lines.

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