a font related post - the typ-squerade ball?

Si_Daniels10 July 2006 · 10:12

Combining fonts, football, F1, **** (cigarettes) and beer...

This Telegraph article on western beers in Russia mentions Heineken's Champions League advertising campaign that used a made up brand "ChapionsPlanet" to circumvent French laws on liquor advertising. The fictional brand uses the distinctive Heine font and colour scheme.

This kind of thing has been going on for years in Formula 1 (example) to avoid tobacco advertising bans. I've always thought this practice shows the power of typography, and would make for a great magazine article, coffee table book or undergraduate dissertation subject.

Does anyone have any interesting examples of this genre they’d care to share?

timd10 July 2006 · 11:16

This will be familiar to anyone who has driven down the A303, (in fact they’re all over the place).

I like this version for Gauloises it stands in for the logo remarkably well.

Tim

Chris Lozos10 July 2006 · 12:43

ChrisL

Si_Daniels10 July 2006 · 13:02

Chris, I like it - reminds me of this interesting article on the king'o beers World Cup German/Czech trademark woes.

Chris Lozos10 July 2006 · 13:59

I can't imagine Bud selling a drop in Germany though. Why would anyone buy a bland beer like Bud when they can get a fine beer from Munich?
Bud is wiser for opening up the American Hispanic market though. There are many very serious World Cup fans here amomng Spanish speakers in the U.S., Central, and South America.
I really like the Slovak Pilsner. Try it if you get the chance.

ChrisL