Cooper Black Italic.

Cheers!

Cooper Black Italic is the most common plump serif. If you want to be different: Oz or Sauna

Or the black weight of Sauna:

http://www.underware.nl/site2/index.php3?id1=sauna&id2=black

We're steppin' on each other's feet, pardner! ;)

Another lovely alternate to 'Cooper' may be 'Robusto', by George Ryan / Galápagos.
( And, As for the alternates, Of course, 'Goudy Heavyface'. )

Dav

Good call, Dav. By another Galapagos designer: Maiandra

Oz and Sauna are both awesome faces! Thanks for the tip.

I cant wait to use one of these babies.
Nice and informal, unpretentious, curvacious and sexy. Perfect for simple branding with some personality.

How do you think this type of treatment will age?
It seems to be increasingly popular, at least here in Australia.
I guess it depends on how well thought out the design is, and whether its executed nicely...

thoughts?

Its true good design does last longer. However, nothing exists in a vacuum. I try to avoid fonts which have been overused so as to avoid the negative associations which a reader may form in their mind. That is, if someone is bombarded with a font again and again eventually that font is something they notice rather than the work itself. As much as i love type - i always hope the viewers of my work see past the font to the message.

Another alternative - Goudy Heavyface Italic.

Mike, Goudy Heavyface Italic is a closer match than Cooper Black Italic. Check out the swash on the 'k'.

I thought Cooper wasnt quite right.

Anyway, i'm not really looking for an exact. I think Oz will be the go.

Thanks - JonnySchneider

Hah! You're right, Jonny. Lots of little details point to that actually being Goudy Heavyface Italic rather than Cooper Black Italic. I failed to even compare to your image, much less notice that Dav had already mentioned this font (a rare inadvertent ID?). Wake up, Mike.

Glad the guys found you a gem.