Looks like a Bookman Swash Bold customized.

Bookman was my first thought too but Bookman has ball serifs on the c, a, and r.

Maybe Mark knows, here it is on his site:
http://marksimonson.com/images/lets-talk-type-page.gif

It’s Melissa Inline. Don’t know if there’s a digital version.

- Lex

You’re right, Paul, I knew it immediately, but didn’t see this post until now. Melissa Inline (as Lex correctly identifies it) was an old Letraset font. Beautifully drawn, but almost impossible to use tastefully.

…thanks all!