Typophile

(x) "Edge of the City" poster type (Saul Bass) - Trade Gothic {Lex}

Henry Aldridge

Can anyone help me identify this one? It’s from a Saul Bass poster from ’57.

Helvetica Compressed, or maybe Trade Gothic Condensed? I’ll check.

- Lex

Trade Gothic Bold seems to be the closest I can find. Maybe someone else can find something closer.

- Lex

It’s certainly close, but the “g” isn’t right.

I’d say Trade… the G doesn’t look like Helvetica.

Trade Gothic LT Std Bold Condensed No. 20

Captured from web.archive.org on 26 Jun 2008. view this capture