Typophile

(x) HP "Personal Again" campaign - custom designed {Stephen}

efthomas

Anyone know the obvious Saul Bass influenced font HP is using in their new campaign? It's very nice...

http://www.hp.com/personalagain/us/en/

could be a custom.

thanks!

That is really nice! I bet it is custom, but ya never know. It's a bit reminiscent of both Randumhousoe Doghouse from House Industries but much prettier than either.

It's delightful. Eric - have a look at my list of hand drawn serif fonts.

That's a great list, Stephen.

Stewf's the listmaster all right. :^)

This is a FontShop custom job and I'm embarrassed to say I didn't know it. I'll be doing a FontFeed post on it soon.

What's a Compjter?

Why do yoj ask?

Good find, Patty. I noticed that cover too. It's by Jonathan Gray. I'm trying to find out what came first, but obviously someone was an influence on the other.

WOW he does nice work. Chip Kidd better watch his back.

Why do yoj ask?

Look at the original post, that is if you are not just playing along with my weak humor.

Found out more: Jonathan Gray drew the lettering for the agency who designed the ads for HP and FontShop did the font work. Unfortunately, I'm not authorized to post the story on our blog. Sigh.

To me it seems like something that would go with Edward Scissorhands, or some kind of humorous Halloween story.

(oh Jupiterboy...)

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