I like Absara because Scala is being over done these days. Scala's presentaion is art-deco meets industrial europe- like DIN. Absara is geometric too but more subtle. However, I recommend you choose the one you like.

Also think about Amor from Storm Type Foundry:
http://www.stormtype.com/typefaces-fonts-shop/pdf.php?pdf=F58

Its maybe to soft for your project though... but check out the PDF to see if you like it.

All my best,

Mikey

...and besides there is no Gill Serif to go with it.

Actually, there sort of is a "Gill Serif." Joanna, which is designed by Eric Gill is often used as Gill Sans' serifed counterpart.

You might also find that Gill Sans/Joanna have much in common with Scala Sans/Scala. From what I understand, Martin Majoor closely studied Gill's designs when creating the Scala family.

As for Gill Sans being overused, I don't think anyone can justly fault you if you use it well.

SuperUltraFabulous and fisheye. Thank you.

Yes Absara was on my mind but needed second opinion. Amor is beautiful might actually be tempted to go for it. Joanna hmmm this is certainly the serif I wanted, now I am confused. Will see it in detail and decide. Appreciate your help guys.

LordKV

I think Amor is too stylish for a medical brochure.

I never knew about the Gill/Joanna connection and can't say I really see it, especially in the italics.

Gill Sans is a maddeningly incomplete family, I like Scala (I'm less familiar with Nexus & Absara) because it has an expert collection, native small caps, etc. Ultimately you'll find you get a lot of bang for your buck with the FF families.

Joanna is a nice companion for Gill, but if there is a Gill Serif it is Perpetua.

I agree with Patty, the detailing in Amor serif is too severe for something like this.

Yes after trying out Amor, I realized its not best suited for the task. Think I will go for Scala Serif and Sans. Just out of curiosity, what are the other best combinations. I have 2 in mind

1. Auto and Dolly
2. The usual Helvetica Neue and Garamond Pro.

$ is not a issue so please feel to suggest me what you guys think is the best or currently the most sought after.

Seria/Seria Sans (also from Martin Majoor and quite similar to Nexus)

Quadraat + sans

This topic - serif/sans combos -has been covered before - will try to dig up the thread.

How lucky for you that money is no issue!

You might check Fedra - in my opinion, it's a strong family and could match the topic.

Regards

Priori + sans is nice too but not for a medical brochure.

Seria seems like Nexus. The long ascenders and descenders seems appropriate for texts in books though. Not sure about brochure although the readability will certainly be enhanced. Definitely not Quadraat as its x height is too much and Priori is a bit too fancy. No disrespect just my thoughts .I am grateful as you are kind enough to help me. Yeah luckily dough is not a factor at all as i get good returns from it.

Fedra's good but not sure about it as not seen it in action. Will keep my options open though as I have time to decide.

Big problem with Seria is the italics are too upright.

Whitman might be a good alternative to Joanna, and it does have some Gill in it...
http://www.fontbureau.com/fonts/Whitman

I never cared for the italics in Joanna.

Actually Gill has been extended to cure all of its ills.

http://www.fonts.com/NR/rdonlyres/D8C1873A-F6F7-413A-B145-92264C16E5A9/0...

Auto is too playful. Joanna is too poetic (for me). Dolly is nice.

Lisboa, Legacy, Documenta, Freight are also other fonts that have matching sans and serif counterparts.

Mikey

Finally went with Absara Sans + Serif. Thank you all.

LordKV

LordKV> good choice... Scala is way too popular and you can be one of the first designers to start using Absara. Then in a few years we'll be talking about how Absara is way over done too.

;-)

Mikey

Lets hope it does not happen. If it does I will be back asking you guys to help me to choose a new pair. :-).

LordKV