Typophile

Typeface to suggest infant punk

Tim Flavin

My client is a small semi-upscale boutique for designer infantwear. They describe themselves as punk, but everything looks too clean for me to endorse that fully. Rather, think D&G writ small, tiny rock-themed graphic Ts, asian patterns, etc.

They need a typeface (or two) to use across a range of publications. It should be suitable for body copy and headlines. I can use either a single face or a body/headline pairing. Their marketing strategy is entirely focused on the parents. The baby is framed as an accessory of sorts.

The concepts of 'punkness' and 'infancy' are almost completely antithetical. Thus far, every combination I have found comes across as a joke. Is there such a thing as clean, safe, adorable punk? They currently use all lowercase courier new, which is awful . . ..

Tim

Check out Dandelion from Fonthead (formerly Lillafunk) It's in Vol 7. Or look at Ladybug in Vol 5 or Good Kitty in Vol 9.

http://fonthead.com/fonts.php

You could also look at House Industries - Schoolhouse for example

http://www.houseind.com/index.php?page=fontsbystyle&s=3

Perhaps infant punk would be anti-punk. They see what their punk parents are doing and want to rebel agains that.

(maybe too much thinking.)

I've actually used House's Housetrained for a draft of an ad I'm working on for them. However, that and the two you mention are much more display oriented than what I'm looking for. This needs to be something that can, for example, serve as body text in a catalogue.

At this point, I am leaning towards Emigre's Cholla or Base 9/12.

Miss Tiffany: The anti-punk punk that I see now is a sort of crafy-knitting-punk punk . . . tough chicks with noserings who crochet. They seem to favor sturdy Victorians like Clarendon (that's my impression anyway). I brought that up to my client but she wasn't able to see the punk through the anti . . . .

I just don't get the Punk Baby concept. Is there a market for this?
As a parent, I would cringe at the thought of Punked out babies and I don't see a big punk parent market. What made them come up with this concept? I can't imagine market testing was involved.

"Baby gets his first Bullett belt" "Let's put the diaper pin through baby's nose?"

ChrisL

You're joking, but Clarendon may not be bad, nor might Melior, which has some similarities, but is also more up-to-date.

Oh, and you'd be surpised at the number of punkrock parents I meet in Advertising.

;-)

Actually, yes it's doing very well . . . in the region's most upscale shopping area, no less. As I touched on earlier, it's not really 'punk' as I understand it (c.1970s London) but it's definitely edgier than any other infantwear I've seen. We're presenting it this way: A baby could care less what decorates her onsie, so her parents might as well dress her as they like until she's old enough to define herself . . . and very few twentysomethings would opt for Winnie the Poo as a personal aesthetic.

And actually, I was completely serious about the Clarendon. Am I the only one to notice the Clarendon/Edgy-art-school-knitting-club connection? In hindsight, "they seem favor sturdy Victorians like Clarendon" has a backhanded "women in comfortable shoes" connotation that I absolutely did not intend. Sorry if I offended anyone :-/

Hey, Tim,

What about Kennel District, by Funny Garbage? Two weights, Thin and Regular.

Or, in the same vein, Tabitha, by Chank Diesel? Although this one would only work for display sizes, as it just has one weight.

Or Emigre's Journal, which updates Courier with an edgier look.

How about a stencil for headlines, fits in with the DIY ethic of punk.
Tim

quote - Perhaps infant punk would be anti-punk. They see what their punk parents are doing and want to rebel agains that.
(maybe too much thinking.)

I don't think it's too much thinking at all. Why do you think that the youth of today are so conservative?

peace

Television, with its choice of channels
Tim

Good observation timd!

I also think that the children of hippies and punks bought into this society quite a bit more than I remember doing as a young man. Rebellion squared.

Idealism is the province of youth and it seems like it's in short supply…

peace

Sorry for the delay in responding. I've been away the past few days.

I am still very new at typography so this is purely a question and not a criticism...but, can the faces that have been suggested here really work as the body text in catalogues, newsletters, etc? They seem more appropriate for display text. I have tried setting a mock newsletter in a few of the recommended fonts, but I have not been skillful enough to pull it off. Any suggestions?

It's hard for me to wrap my head around a baby punk font that will work well for body text. Maybe you're trying too hard. Pick a nice display font that fits the aesthetic and then just find a body text font that works with it.

peace

I second what Paul said, let the character be in the display font and then use a simple sans for body text. Remember that in the punk era there were far fewer fonts in use, they would probably have used Helvetica or something similar for body text anyway.

If you really want it to look punky just set it kinda badly, DIYish. Underlines instead of italics, etc.

I would avoid* any font that has a decayed/distressed** feel to it, repeating characters soon reveal it as a facsimile.
*or use really sparingly
**and really really avoid any kind of ransom note as an homage to Never Mind The Bollocks:)

Tim

Why do I think of punk as hand written rather than set? More like home made tatoo stuff?

I think the "mod" 70s stuff was more like the kind of thing Patty is talking about and punk as being more extreme with torn black leather and dayglo colors, tire chains and cartidge belts.

ChrisL

"semi-upscale boutique for designer infantwear"

My GOD, what is this world coming to?!?!

Anyway, I'm thinking something blocky and compact, but open enough to be legible at a distance, a slab serif with kinda edgy serifs... Just a thought: Key Bold

Honestly, I think I would simply go with Courier, no alterations—the classic, not a modernized remake. It is just ugly enough to merit punk. If you notice the descender on the lowercase "p" you'll see that it becomes quite muddled. That's a good thing; it needs no alteration. And, the spacing of the letters are just discongruent enough that it won't look perfect.

Part of the uniqueness of punk is that it doesn't try too hard. Cut n' paste and typewriters are not punk because they've been sanctified by the Punk Rawk Academy, they are merely accessible and easy methods. Style was—at at least at one point—a byproduct of the tools, not the other way around.

As a person who grew up in a punk scene, I abhor grunge fonts. I feel that if one wants to dirty up a font, then that person should do it by hand. Could you suggest to your client that they take all their print material and photocopy it to give it that extra edge? I realize that's a chore, but if you can sell them on the idea, I feel it would do your work (and most importantly their brand) justice.

Have fun.

Sunya,
Part of the look was tatoos but even then, they seemed homemade rather than the typical stuff done by pros in the 70s. Punk was angrier, more towards grafiti but white--a throwback to motorcycle gang stuff but with a rebelious suburban white kid feeling.

ChrisL

It seems someone forgot to close their bold tag a couple of posts ago.

ChrisL

Sunya is spam Chris, it appears to copy a comment, one of yours in this case, and repeat it.
Hope I'm not too bold.

Tim

Thanks Tim. I wondered why this old thread got dug up.

ChrisL

PS: It was a bold move but not your style :-)

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