Helvetica? Perhaps even Helvetica Squooshed™?

Yeah I’d say Helvetica, it’s easily recognized by the captial Rs where the leg of the R on the right hand side hooks out just at the bottom.

Wow that was fast!

thanx

Whoops, not Helvetica. The type in question has noticeable stroke contrast (see the V and O), of which Helv has very little. There was also not a lot of squooshing going on in the pre-digital days.

We’re looking at a gothic that’s possibly not available digitally, but here are some options:

Similar: Gothic No. 13, Gothic No. 4

Yeah the O had me wondering if it was Helvetica. I did not spot the V though, nice catch.

I would have thought, putting it into historical/geographical context, that it was more likely to Stephenson Blake’s Grot 9

Richard

Would have been Typositor set originally - and maybe a bit “starved”. There were loads of cuts of “Grot 9” floating about back then - plenty of typesetters cut their own versions from specimen books. Grot 9 is bang on for period.