Id for sports gala

steez30 March 2006 · 06:15

Hello all.

I’m currently working on an identity for an annual gala, for a sports organization that will be held in (southern) Sweden. The brief was to develop a typographical solution only (no symbols) and it had to be bold. I was also required to use the green that you see in the attachment (not really accurate when ’saved for web’. It will be more vibrant. Also, the mark would have to suitable for broadcasting on TV.

Just to break it down, ’Malmö’ is a city in southern Sweden, and ’Galan’ is - you guessed it! - swedish for gala. In english ’The Malmo Gala’. Not very original maybe, but I think it gets the message accross. Besides, I don’t have any say in the actual wording.

Out of the four, which works best? Most of the type is custom, apart from Harlow and certain elements of Bauhaus 93. Personally I feel that the bottom alternative has most character and would be most suitable.

Greatful for any response.

Tiffany Wardle30 March 2006 · 09:16

The top seems to have the most cohesive direction. Although, the tone of GALAN seems a little too light for the gray you’ve used in MALMO.

Tiffany Wardle30 March 2006 · 09:17

You might find the spacing is great at larger sizes but needs to be set looser for smaller.

jselig30 March 2006 · 19:11

I agree with the first comment; #1 has the best cohesive direction. You might want to choose a different color for the first word though and adjust the spacing. The two words sit closer than some letters and the kerning isn’t even across the board, open it up a bit and let it breathe a bit more.

steez31 March 2006 · 00:07

Thank you for the comments. All valid points. Now when pointed out I will have a look at the spacing between the letters. So the bottom alternative is out?

Ok, with spacing fixed and colour slightly tweaked - Comments?

Cheers

Dav (formlos)31 March 2006 · 01:15

I know it may not quite be constructive criticism, but, Why not use / choose ’Malmö’, by Martin Fredrikson, as the typeface? :)

Dav

timd31 March 2006 · 05:26

I don’t understand why the cap height of the two words should be different. I’m afraid you need to look further at the kerning, if you take MO as a base then MA, AL and AN need more space. You could put in some work on the bar of the G and the LM and LA could do with a bit more separation to distinguish it from IM, IA. As a thought you could look at making MALMÖ in to a triline, which might give it a running track feel and will lighten the grey, which is still dominating GALAN.
Tim

steez31 March 2006 · 07:45

Thanks Tim.

The cap height was actually meant to be equal! My bad. I’ve now arranged it so they are. Also, the colour is accurate in this one. Will address the kerning issues... Cheers.

timd31 March 2006 · 08:03

On the other hand I quite liked the Umlaut O being a touch shorter, sorry to be contrary :)
Tim

Tiffany Wardle31 March 2006 · 08:26

http://typophile.com/system/files?file=concept_01.gif — The tones in this image are working for me now. The spacing isn’t bad. The biggest problem for me is the two ligatures in the midst of all those disconnected rounds.

Tiffany Wardle31 March 2006 · 08:26

Especially the OG pair.

Daniel Weaver31 March 2006 · 14:15

I don’t like the LM or LA combinations they read as UM and UA there is no reason to crash those letter combinations

steez3 April 2006 · 04:12

Thanks for the feedback.

I’ve been a bit bothered by the ’O’ and the neg. space in the middle. Not sure if this helps.

timd3 April 2006 · 07:07

That Ö fits in better with the style of most other letters, although it might need to be slightly wider, I think the G will have to amended to suit as well.
Tim

Tiffany Wardle3 April 2006 · 09:15

Could you alter the G to fit with the others? I almost find this new ÖG combination more of a problem.

steez3 April 2006 · 14:19

Miss T. I agree. It looks too roundish, and yes Tim, I will make it wider it. Thanks for the feedback!

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