Jen, would it be possible to upload a larger-magnification image of a smaller portion of the body text? I can’t quite tell at this resolution what shape the serifs are, which makes IDing it a bit more difficult.

Looks like Mercury Text to me. (Hoefler & Frere-Jones)

In the olden days Wired always listed the fonts they were using in the back of the mag - maybe they still do.

I think Tiffany got it right. It’s hard to be sure with low-res scan, but judge for yourself with the test driver for H&FJ Mercury Text.