I'm looking for a name on this one,
Thanks...

Bookman Swash, recently digitised by Jason Walcott as Jukebox Bookman
> ITC seem to have the family.
From the latest instalment of Bald Condensed:
"(...) I’d like to quickly point you all to another typeface often requested on the Typophile Type Identification Board that has finally made the transition to digital. Bookman Swash — not the wimpy blandified ITC version, but “the swashy original” — is boasted by Veer to be “the most comprehensive digital revival of the original ’70s delicacy”. Although I haven’t had the opportunity to test it, Jason Walcott’s Jukebox Bookman looks like it’s the real deal. It has all the vintage traits of the original Bookman — moderate x-height, higher contrast, obliques instead of italics — and the alternates are simply swashalicious."
In other words, the ITC Version is not very good. :^/
Bookman swash,...on typophile
Warning: The following images may be disturbing for some viewers
Mark Simonson:
http://www.typophile.com/node/2833
flair,flair, everywhere..
Captured from web.archive.org on 27 Oct 2014. view this capture