Typophile

Truck Lettering font for a Bakery Truck

Ray Macari

Hello Everyone,

I've been asked to design some truck lettering for a bakery truck. The trucks have 18 foot, 26 foot, 53 foot bodies. The bakery's logo is Script and I'm trying to decide on some serif fonts that are going to pop out and be easily read. Does anyone have any suggestions about what fonts might be suitable for a truck this large and that will still maintain a bakery feel.

Thanks,

Ray Macari

Nick Shinn

I did a slanted logo for a truck company a while ago.
I always felt that there should have been two versions, regular slant for the left side, backslant for the right.

Nick Shinn

Sorry, duplicate post.

Ray Macari

I didn't even consider that offhand. I'll take it into consideration.

privateortheris

Hi Ray. "Script" isn't much of a clue really. Show us - come on.

Chris Lozos

OT--My first experience with lettering was watching a sign painter letter my father's truck in 1950.

ChrisL

Nick Shinn

Chris Lozos

Well Nick, Your family truck is elegant with its noble Roman letter. My dad's truck was, well, funky? Below is a picture. The annoyed looking alter boy looking at the camera is my little brother.

ChrisL

Claes Källarsson

did Shinn of Putney also remove annoying relatives who wouldn't leave? it does say REMOVALS in the biggest possible way, after all. (;

Nick Shinn


That's nice Chris, I like the angled lettering on top and the fully connected condensed script.
W.P. was my great grandfather, an upholsterer (as was his father etc.), and the store also sold used furniture etc. This picture dates from the 1900s. He later had a van (which was run by my grandad, who loved motors) to pick up and deliver, but come WW2 there was a huge demand for moving furniture out of London and storing it. Hence the "Removals" on the van picture, which dates from the 1940s. People were more interested in moving furniture out of harm's way than getting it reupholstered. I like the way the telephone exchanges had names, not numbers, as in Chris' photo. Sorry for getting off topic, but given half an excuse to show some nice old lettering...

timd

That is nice lettering, does it still exist behind a new shop board or did the Luftwaffe/Town Planners take care of it?
Tim

jazzsammich

Ray -- Is there any chance you could post a picture of the bakery logo?

--Jim K.

Ray Macari

I've posted the logo, sorry for the delay. I believe their logo was done in the mid 70's.

Its really interesting seeing old use of typefaces. Im really liking the fleurons/decor and typeface of w.p. shinn. It really stands out in black and white.

timd

How about a Clarendon, it is strong with a kneaded/organic feel?
http://www.myfonts.com/search?search%5Btext%5D=clarendon

Tim

Nick Shinn

Something traditional with a small x-height.
Bernhard Modern Bold.
Of mine, Oneleigh.
Stefan H has some suitable faces too.

Chris Lozos

Actually, Nick's Goodchild might be a good choice for a strong yet elegant statement. Using the normal weight gives more of an upscale chique while the bold gives it a strong tidy look.

ChrisL

Claes Källarsson

Sorry for getting off topic, but given half an excuse to show some nice old lettering…

no one ever has to excuse themselves for posting great pictures from a bygone era. great stuff, thanks for sharing.

Ray Macari

Thanks for the input everyone. I've been working with Cheltanham, and Clarendon. I think Clarendon has better readability though.

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