I am still working to redesign the Pennsylvania Independent and just can’t seem to get the ’inviting’ feel that I would like to achieve. I know that this is to be done though the manipulation of white space, but I havn’t tweaked it quite right yet.
I have justified columns, which makes for a more formal look than this example mockup and which makes for less white space. I was thinking about reducing the columnns to four (it’s a 12’ wide broadsheet print)... but I am not sure about how wide the gutters can be and how wide is ’too wide’. Currently, they are floating around 4 mm. Any suggestions?