Typophile

Pakistani Lettering: something in their water?

Hrant H Papazian

Does anybody have any clue why Pakistanis are so good at lettering?

Is this the highest-quality protest lettering you’ve seen or what?
Frame 7: http://news.bbc.co.uk/2/hi/in_pictures/4693010.stm

And then there’s this from a few years ago:
http://news.bbc.co.uk/2/hi/south_asia/1545697.stm _
I don’t know about you, but that’s really a surreal example
of non-non-Latin* writing. Will you look at that “f”?! Wow.

* http://typophile.com/node/601

hhp

I think it is partly a result of the extreme difficulties of typesetting in the nasta’liq style. Until quite recently, almost all the newspapers in the country were handlettered. So there is a large number of professional signpainters and letterers, working with both Urdu and English, and a public understanding that if you want a sign painted you go and hire one of these people. This contributes to a culture in which there is an expectation of quality in signpainting, even in protest banners, that is not undermined or homogenised by cheaper and faster mechanical lettering options. You see the same sort of quality, although much more restrained in style, in late 19th and early 20th century suffrage protest signs in Britain.

Captured from web.archive.org on 11 Oct 2008. view this capture