Art Deco serif suggestions

adnix7 February 2006 · 16:30

I am working on a packaging project designing sleeves that slip over boxes of chocolate (sort of like a slipcase). I am looking for Art Deco-ish typefaces to go with the existing packaging, which although it strictly isn't Art Deco, has a very 1920s feel to it. I work for a retailer that carries the brand and we are splitting the cost of the sleeves 50/50.

I've done a few searches, and I came across Goldenbook by Mark Simonson which I'll probably end up getting, but nothing else has really caught my eye. I want something that is elegant and feels luxurious, but isn't too avant garde.

Tiffany Wardle7 February 2006 · 17:09

In their latest printed promo, House Industries showed Paperback used on packaging and it looked very lovely. Used correctly it could feel the right way. I think.

Stephen Coles7 February 2006 · 17:10

Have you been down the road of sans deco types like Anisette, Bernhard Fashion, ITC Vintage and Arwen?

I also think Mark's other '20s/'30s faces Mostra and Coquette would be very tasty for chocolate packaging.

Inspiration: Louise Fili

adnix7 February 2006 · 17:53

Thanks for that link to Louise Fili, Stephen. I actually checked out "French Modern" from the library and scanned some pages for reference.

I bought Estilo through MyFonts earlier today and am playing with that.

I actually purchase Coquette about a year ago on another chocolate related project. However, I don't think it will work for this project.

I'm trying to avoid the high contrast Deco faces, which is why I was looking for a serif. I want my design to whisper Deco as opposed to shouting it.

paul d hunt7 February 2006 · 18:36

Retro Serifs:

McKenna

Clearface

I wish i could recommend Odette by Canada Type, but I'm afriad it's a bit of a sloppy rendition of Announcement Roman. I don't know of another version... may be workable if you don't mind cleaning it up a bit.

Maxim Zhukov7 February 2006 · 21:24

David, if you want it serif, you want it Belwe.

timd8 February 2006 · 07:41

More 30s, not so much contrast
http://www.myfonts.com/fonts/device/sparrowhawk/

Tim

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