Typophile

node 17763

unknown

Hi folks,

I’m working on a logotype for a new restaurant in Portola Valley called Amigos Grill. It will be a high-end taqueria with a modern, warm atmosphere that feels Mexican but doesn’t overdo it on the Mexican kitsch. I have a basic idea of what I want for the logotype, but can’t find a face that fits. I’ve scoured FontShop, but can’t find the right face. I’m thinking of a bold display font, that feels a bit like a script font (meaning it has some subtle cursive elements, but also has a blocky Western feel. It should feel modern with a hint of retro. I’m thinking of adding a hard drop shadow for dimension and perhaps some ornamentation, kinda like Mexican papel picado. Here’s a sketch of what I had in mind. Does anyone out there have any suggestions of what face might be appropriate? Any help would be appreciated. Thanks. Juan

unknown

‘Futura Script’ may be my very first suggestion

‘Coquette’, by Mark Simonson
‘Geetype’, by Nick Cooke
‘Kari’ + ‘Juicy’, by Neil Summerour

( There previously was a fabulous thread, on the ‘old’ Typophile, which featured ‘our’ favourite ‘Fat Scripts’, I am still seeking that one )

Dav

unknown

Your sketch reminds me a lot of Salut. You’ll want to do some curve tweaking (esp to the G):

Or Einhorn:

unknown

Thanks for the suggestions. Yes, I’ll have to look for that Fat Scripts thread. That’s exactly what I’m looking for.

unknown

Or you could stick to the approach in your drawing. You could try:

Blockhead from Emigre. Not a script, but your drawing reminded me of it.

or Dogma Black

unknown

I was going to suggest Dogma Script actually, great minds.

unknown

:^D Indeed!

unknown

August Black (or Black Alt) or Juicy Black (or Black Italic)?

unknown

Very nice suggestions — especially Juicy, GeeType and August are quite unexpected but totally on mark. And Blockhead is such a refreshing alternative.

Captured from web.archive.org on 9 Feb 2006. view this capture