In the classic poster from 1979, Jack Summerford promoted the 'new' typeface ITC Garamond by typesetting the word 'Helvetica' in the serif face. I always found this to be quite funny even though I have issues with how Garamond looks - it's an interesting look into the discourse on type that was going on in that period.
I have attempted to recreate this 1979 classic on a t-shirt - it can be found here: http://www.cafepress.com/teapotthecat
ITC Garamond is among the least derivative of all Garamond revivals, so "new" was quite appropriate.
Ironically, your Tee concept ain't even "new", but a 100% rip-off (unless you have OK'd/licensed the idea from Mr Summerford/ITC, in which case my apologies for the diss).
This kind of swipe would have been more respectful of intellectual property:
Nick,
Here is a better T-shirt than Helvetica :-)
ChrisL
Happy New Year Chris!
Happy New Year to you too Nick!
ChrisL
> ITC Garamond is among the least derivative of all Garamond revivals
True... although that makes it sound like it was a good idea. :-)
But since ITC Garamond is indeed "the least derivative", a really
sophisticated joke would be to set such a shirt in... ITC Garamond!
hhp
Because we are such type geeks, we forget the bigger picture sometimes.
Switzerland’s official name is Confoederatio Helvetica (Latin for “Helvetic Confederation”), which is frequently translated in English as Swiss Confederation. The Helvetii, an ancient Celtic people who occupied what is now western Switzerland, were defeated by the Roman army of Julius Caesar in the 1st century bc. As a province of Rome, the region became known as Helvetia. The name Confoederatio Helvetica, an ethnically and linguistically neutral term that recalls this ancient history, is testimony to an enduring desire to forge unity among a diverse population.
Charles Heatwole, B.A., M.S., Ph.D.
Professor of Geography, Hunter College, New York. He is author of Switzerland: Confoederatio Helvetica and coauthor of Geography for Travel and Tourism.
So unless you are intending to show a specimen of the typeface Helvetica, setting the official name "HELVETICA" using Helvetica is actually a design cliché... nothing that we visually sophisticated typophiles would dream of. ;-)
"There is something about an AquaHelvetica man" :-)
ChrisL
I had a college professor wear a Helvetica-in-Garamond t-shirt to class sometime in 1996. I don't think any of us got the joke (we were freshmen).
Did anyone else notice that Mr. Spyhunter has also recreated another shirt.
Hmmm. He didn't even capitalize the I.
Hmm. :^/ The original Typophile shirt is much better.
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