I am working on this logo for a new organization that wants to bring—promote— design to business people in Belgium.
I want to make a logo that can be used as patterns or blown up big and remain abstract. Any suggestions for improvements?
—the typeface is Avenir 85 Heavy
Thanks
| Attachment | Size |
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| logo01.jpg | 7.11 KB |
| logo02.jpg | 8.57 KB |
It’s too generic. It could be for a design firm anywhere in the world.
Also, the ratio between the icon and the logotype is out of proportion. The icon is way too large.
I don’t think the color treatment will translate into black & white. Remember, a logo needs to work in all forms of media, including newsprint and fax.
Work on some more concepts and also provide a little more background information on what you want to achieve. That will help us give better crits.
Captured from web.archive.org on 4 Jul 2008. view this capture
