This is custom made by Fidel {Mr. Lomofonts ;D} Peugeot!

See here:
http://www.rgb107-6.com/rgb107_6/rgb/modern/_html/spruce4.html

and here:
http://www.rgb107-6.com/rgb107_6/rgb/modern/_html/spruce5.html

Thanks Fabio! That's amazing font detective work. I would have never found that. Yves - you get a merit award too
Regards
PAUL

I think it's just a matter of time till we find this.
In the meantime, take a look at Tschicholina and
Bayer Sans.

Or The Foundry's Architype Tschichold.

Or Elsner & Flake's Linear.

I E-mailed Fidel Peugeot thanks to this thread. I contacted him because I was looking for a fashion editorial that featured a girl in a fur parka. It was either in SPRUCE or LINE, I couldn't remember which. (LINE & Spruce being 2 Wallpaper* spin-offs from the early 200's).

I thought such a weird request would easily be ignored.

But guess what? He still has a copy of the first issue of LINE magazine! And snapped a pic!

http://i48.tinypic.com/2d8kp35.jpg

That's right! The girl in the fur parka!

Now this was a strange response. But apparently a happy one. Go fur parka!