Typophile

Alternative to Caslon that is more suited for the web?

aluminum

We had a new logo done for our organization. The designer decided to set our org's name in Caslon all-caps. Aesthetically, I don't like it, but I'm at the point where I'm just happy to have a logo that the comittee approved so we can start using it.

That said, aesthetic preferences aside, the face just isn't suited for use online. When reduced to a suitable size for our site's banner, the contrast between thins and thicks become distracting as the thin strokes begin to dissappear.

I've suggested some alternatives (they seem to like Minion Small Caps) but the designer is insistent on Caslon.

Can anyone suggest a Caslon-ish face that isn't quite as extreme on the thin strokes?

William Berkson

Check out Mario Feliciano's Merlo

david h

maybe Sabon Next ?

Hrant H Papazian

There are authentic size-specific masters
of Caslon done by the late Justin Howes:

http://www.hwcaslon.com/

hhp

John Nolan

Which Caslon are you using? Adobe's has a semibold.

There are a number of related faces that might work, Freight Text comes to mind.

James Montalbano

Freight = Caslon? Your kidding right?

John Nolan

No, not Freight=Caslon, but not kidding either.

See this for where I got the idea.

I think a single all caps word set in Freight might pass at the smaller onscreen size that "aluminum" is looking for— depending on the word, of course. Compare:
Freight text
and
New Caslon.

John Nolan

I guess Freight would be too far afield.

You might look at Scangraphic's Caslon SB. It seems to be pretty sturdy.

Daniel Weaver

If you are only using it as a one time application like a name in a banner I would suggest having one of these type designers draw a web version of the name. Other than that set it in illustrator and add a very thin stroke to the letters. Not a good solution but its not like its a 300dpi enviroment.

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