What is everybodys view on the WAC identity:
http://www.processtypefoundry.com/about/press_walker.html
Very brave indeed, looking forward to seeing it applied to exhibition posters. Not sure how flexible its actually going to be.
What is everybodys view on the WAC identity:
http://www.processtypefoundry.com/about/press_walker.html
Very brave indeed, looking forward to seeing it applied to exhibition posters. Not sure how flexible its actually going to be.
Interesting post on Be A Design Group…
The original Walker font is used mainly as a logo these days, which as I’ve noted before, is too bad because the font is great - even just as a straight ahead sans without the add-ons.
> wasn’t actually used much to its intended extent
This is pretty fair. During the mid to late 90s the font got a major workout and was often used in very elaborate ways - sometimes all serif styles used at once etc. Tastes change though. Eventually the font was used mostly as a stripped down sans for internal museum publications and the monthly calendar. Since the designers work with individual curators or directors of programs, the idea of a one size fits all font grew a little thin. Modern dance events soon looked just like film events and on down. So the font was only shortly used for everything and maybe never completely. It’s hard to say, the output from the studio is pretty amazing so tracking it is next to impossible.
All that said, the Walker font is still around, just not as loudly. As for the new one, I just engineered it. The design is not mine.
Captured from web.archive.org on 9 Feb 2006. view this capture