Typophile

(x) Dwell magazine nameplate - (similar to) Trade Gothic {Stephen}

fc

does anyone know the typeface for dwell's logo? thanks!

what about link.....

http://www.dwellmag.com/

I think it is completely constructed, not a typeface.

Trade Gothic isn't a bad start.

yeah. i guess they took out the lower strokes and made the W kind of funky.

do you think it's constructed from news gothic, but not quite...

Interesting. The 'w' could have been made by merging two 'v's together. Nice idea.

i think you're right, trade gothic looks the closest and indeed, the "w" looks like two v overlapping. good point.

When thinking Trade and News Gothic, don't forget Tobias Frere-Jones' recent interpretation: Benton.

So maybe it's not called Dwell but actually Dvvell with some overzealous kerning action?

I guess they want their own proprietary logo that's different than readily available types!

Chesh! Where've you been!?

Precis, fc. This is why most logos are custom.

Oh, ick — I loathe pedantry. But here, if anywhere, we ought to be accurate about publishing industry terminology.

A magazine’s masthead is not its nameplate (the place where the logo appears). A masthead is the list of editorial and publishing staff.

--Kathleen

Looks like the two definitions are acceptable:

From WordNet (r) 2.0 :

masthead

  1. a listing printed in all issues of a newspaper or magazine (usually on the editorial page) that gives the name of the publication and the names of the editorial staff, etc. [syn: flag]
  2. the title of a newspaper or magazine; usually printed on the front page and on the editorial page

Kathleen is absolutely correct. (BTW -- hi Kathleen, long time, no talk)

Masthead has mistakenly been used so often instead of the correct terms of nameplate or flag that it has taken over through common misuse.

Many years ago I worked for two newspaper publishers, masthead ONLY referred to the section that carried the name of the publisher, chief staff and place of publication.

I guess it's the same way that FONT has now become what we called typeface.

But maybe it took over because the word is so appropriate for the thing. "Mast" (standard bearer) "head" (top, headline).

i'll agree with norbert and kathleen on this one. when i found this out i was crushed as i was taught at design school that masthead (also called flag) was the correct term.

Well, language is supposed to be a dynamic thing, innit? I've known other instances where through continuous popular misuse certain words or definitions became acceptable and made it into the dictionary. Now that I know I will try to remember and use the correct term, but we'll have to wait and see what the future brings.

> Oh, ick — I loathe pedantry.

Heh heh heh. This board is one of the places where pedantry is warranted. We don't mind to be educated. Heck, that's the whole point of this website! ;^)

If we can't be pedantic, I gotta stop posting here. :^D

> “Mast” (standard bearer) “head” (top, headline).

Yes -- as misused by us landlubbers.
But to mariners, the masthead (photo 1) is the topmost section of the mast which bears the rigging. A flag or pennant can be flown from the masthead or flagstaff, a pole extending above the masthead.

So the masthead bears the work, like the staff of a publication.

> This board is one of the places where pedantry is warranted.
Thank heavens! I'm generally considered a bore at cocktail parties.

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