Typophile

Acura font?

anonymous

Does anyone know the font used for Acura (the automobile)? I am working on an awning for a delaer and need to set other words in that font. Thanks!

a sample would help. or a link.

Is this it (bottom right)?
I guess it is a custom logo, not a typeface.

Michael, the easiest thing to do is have the dealer contact his regional office and have them contact the ad agency. I’m sure the ad agency gets this request all the time.

If you need a version of the logo in EPS, you can get it here. I’m also guessing it’s custom, so you may have to do something complementary. I would strongly suggest that if you choose to do that, please don’t choose a font that looks like the Acura font, but rather choose something that goes well with it without trying to copy it.

Cheshire, I’m guessing a regional dealer in Acura has a style book given out by the ad agency on dos and don’t to maintain the consistancy between the broadcast and print campaigns. You don’t spend millions of dollars on a look and feel and let a local dealer “throw the baby out with the bath water”

Captured from web.archive.org on 11 Sep 2019. view this capture