Hi all, it's been a long time since I last posted on Typophile, but at least I lurk here regularly whenever I have time.
I am currently working on a stationery system redesign, and obsessing on a typographic detail.
In setting type on a main single column, it makes sense to divide it in logical blocks with vertical space, like this:
address block
(more than one line)
phone
fax number
e-mail address
website URL
I am wondering if the best solution is to separate the paragraphs with hard returns but keeping the leading constant, or opt for vertical space lines with reduced leading. For example: let's say my text blocks are set at 8/10 pt, but my space lines have only a leading of 6pt.
Is the asymmetrical leading a faux pas in this case? I wouldn't think so, since it's not running text, and the column certainly looks more compact than with the other solution. Is there a rationale in deciding how much to reduce leading, like dividing it by half maybe?
I could provide my own screenshots, but I found an example of asymmetrical leading in a stationery system here also:
University of Nottingham stationery
(the business card link is probably the best one to see what I am talking about, on the right column)
What is your opinion on this? Would you separate blocks with simple hard returns instead?
Thank you all for your answers.